My Educational Programs / Sessions @ Cultivate

Retail Traveling Workshop: Turning Your IGC Into Your Customer’s Third Place – Their Home Away from Home
Saturday, July 15 • 7:00 AM - 5:00 PM

Keep up with the latest trends and the ever-changing customer and learn how to turn your Independent Garden Center into your customers’ Third Place. The Third Place is the place between work and home where people go to meet friends, relax, or escape their day. Seems pretty fitting for an IGC right? This workshop will inspire you to create an inviting environment for your customers and increase their loyalty and your bottom line. Visit innovative retail environments focused on the customer experience. This excursion will showcase different retail strategies, merchandising principles, marketing mastery, and more. Come prepared to learn and share as you and your peers experience how you can incorporate those ideas in your own garden center.

Back2Basics: Visual Merchandising 101 - Understanding the Basics to Train Your Team
Monday, July 17 • 11:00 AM - 12:00 PM

Visual Merchandising, known as the science behind sales, is the art and science of arranging and displaying your products and services to entice customers, create a positive brand image, and maximize your sales. How products are displayed and presented to your customers impacts how they value the products, the brand, and ultimately their decision to purchase a product or walk away. Learn the best visual merchandising practices and techniques to train your team and engage your customers from CEO of ZenGenius and visual merchandising expert, Joe Baer. During this session, attendees will view examples of compelling displays and review visual merchandising basics to improve your store’s profitability and your customer’s shopping experience.


    Joe Baer is Co-Founder, CEO and Creative Director of ZenGenius, Inc.

    Joe Baer is the Co-Founder, CEO and Creative Director of ZenGenius, Inc., which provides Visual Merchandising, Special Events and Creative Direction. His career encompasses over thirty years of experience working with many of the top retailers. His passion, drive and enthusiasm for visual merchandising and amazing retail experiences leads him to motivate and energize audiences around the world. Joe engages his audiences and creates experiential learning situations. He is well known for leading the annual Iron Merchant Challenge at IRDC to celebrate visual merchandising as an important aspect of retail design. Joe created ZenGenius with a vision to bring the knowledge of Visual Merchandising to the world and provide a unique type of creative support to retailers and businesses. ZenGenius is celebrating 22 years of creative genius!


    At the heart of a great visual merchandiser is the ability to be ingenious - the ability to think creatively and solve problems. As a creative agency rooted in the principles and practice of visual merchandising, we provide solutions for brand activation through visual strategy and development, planning, sourcing, implementation and hands-on execution, bringing life to consumer experiences across all platforms. Employing the best visual merchandisers and designers, we’re your resource to create visual experience that elevate your space to the next level, drive consumer traffic and increase sales.

    Founded in 1999 in Columbus, Ohio by creative directors and visual merchandising experts, Joe Baer and Paul Cook, ZenGenius was built on the belief that our unique talents are an opportunity and a gift to help the world through visual merchandising. More than 20 years later, ZenGenius has built an extensive network of visual merchandisers, creative directors, stylists and designers, who constantly question, tinker and challenge the status quo to bring life to your brand through visual experiences.

    Address:   467 East Starr Ave Columbus, OH 43201
    Email:     Contact:   Joe Baer
    Phone:  614-220-9040   FAX: 



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