Skip to main content

Speaker: Dr. Charlie Hall, Ellison Chair in International Floriculture

    The product is in stock

    My Educational Programs / Sessions @ Cultivate

    Calculating Product Cost Based on the Economics of Lean Techniques
    Sunday, July 16 • 11:00 AM - 12:00 PM

    Learn how to use lean flow techniques to aid in accurately costing your products. Our speakers will demonstrate how to enhance the precision of your costing methods by utilizing tools to determine how much labor is consumed by each product, the application of overhead based on grow time, as well as material input costs. During the session we will also look at product rationalization and the impact it has on profitability, focusing on bottom line profits, instead of the top line sales.

    AmericanHort State of the Industry Address
    Monday, July 17 • 8:00 AM - 9:15 AM

    Learn where our industry stands today and what the future holds. Our experts will provide insights on how to plan and navigate the changing market climate driven by rising costs and supply chain bottlenecks while also managing business challenges like labor and product availability. The latest thoughts on the political climate and regulatory policy and opportunities will also be shared.


    Dr. Charlie Hall

    Ellison Chair in International Floriculture at Texas A&M University
    A native of North Carolina, Dr. Charlie Hall received a B.S. in Agricultural Economics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.

    Dr. Hall's expertise is in the production and marketing of Green Industry crops is nationally recognized in academia and among the horticultural clientele he serves.  His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.

    Dr. Hall currently serves as Chief Economist for AmericanHort and as Co-Chair of the Advisory Council for Seed Your Future. He also served on the board of directors for America in Bloom, and currently serves as a Special Adviosr to the board. He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association, and has received TNLA’s Award for Outstanding Service to the Nursery Industry.  He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. 

    Texas A&M University ... The World is Our Campus!  
    Horticulture encompasses a unique blend of art, science, and technology. The Texas A&M Department of Horticultural Sciences offers two undergraduate and three graduate degrees that prepare students for a myriad of diverse career opportunities.

    Address:     TAMU 2133 College Station, TX 77843-2133
    Email:     Contact:  
    Phone:    979.845.5341   FAX:  979.845.0627