Living, Supporting and Sharing Horticulture
UpShoot is a boutique horticulture marketing firm. We are passionate about plants—growing and locating new ones. Experiencing that undeniable thrill of first discovery—whether it’s our plant find or yours! We love learning about plants and sharing our knowledge to the media and consumers. From breeders and plantsmen to growers and gardeners—UpShoot helps all ornamental horticulture enthusiasts live out their passion for plants. We nurture growers new plants into successful products. We share valuable information through our national writing and speaking engagements.
New Plant Development & Marketing
UpShoot markets patented and trademarked plants to consumers and the green industry across the United States, Canada, Australia and Europe. We have a knack for finding new plants—and for nourishing those new plants into successful products. Quality, independent garden centers and chain stores as well as local landscapers carry our line of woody ornamental shrubs and trees.
UpShoot markets patented and trademarked plants to consumers and the green industry across the United States, Canada, Australia and Europe. We have a knack for finding new plants—and for nourishing those new plants into successful products. Quality, independent garden centers and chain stores as well as local landscapers carry our line of woody ornamental shrubs and trees. Plants are sold wholesale through a network of licensed growers, and we work with them to ensure that the plants we represent are a success. We get to know our growers on a personal level—visiting them and learning everything we can about their business—so that we can match their needs and those of their customers to our new plants. Let UpShoot help your new plant become a best seller.
Horticultural Marketing Services
With UpShoot handling some or all of your marketing, you’ll get consistent quality content.Extend your brand reach with social media and public relations management. We run on the hamster wheel so you don’t have to. E-newsletters, Instagram posts, press releases that actually result in coverage. You name it, we do it. And, we get results. Increased followers, more shares, new accounts, better brand recognition.
 Maria Zampini, President, is known as the “Spiderwoman” of the green industry, and she always uses her powers for good!
Let Maria & UpShoot connect you with your customers, from growers to retailers to consumers.
For three generations, the Zampini family has worked in horticulture in the Lake County, Ohio area. Our horticulture roots trace back to the famed Storrs & Harrison Nursery, which was at one time the largest nursery in the world. From there we went on to start our own nursery on a ¼-acre plot of land, where roses were the main crop. Under my father Jim Zampini’s leadership, the family nursery grew to 1,000 acres, and Lake County Nursery, Inc. became one of the most diverse and largest wholesale nurseries in the United States. In 2009, Jim and I left the wholesale growing world to concentrate on new plant introductions. We continued to grow the company to not only market great plants to growers and gardeners alike—but also to share our expertise to a greater audience. You’ll find my articles in top industry trade journals and leading consumer gardening publications. UpShoot staff and I travel the world for speaking engagements, seminars and industry trade shows. All of these avenues allow us to share the knowledge and inspiration we’ve gained through the decades. |
Jim passed away in April 2017, leaving behind a legacy of plant genetics that continue to delight gardeners. I’m #OneLuckyDaughter to get to carry that forward, and grow UpShoot into new areas of the industry. Since its founding, UpShoot has helped businesses and breeders, large and small, up their game in the digital marketing realm. With the support of multiple experienced, quality freelance colleagues who specialize in writing, blog and website design, social media, photography, patent and trademark applications, and more, we’re not only a plant introduction company, but also a full service green industry marketing firm. With each new part of the industry that we’ve entered, we’ve carried our love for plants, our dedication to our customers and our belief that hard work and determination are what turn ideas into opportunities and opportunities into successful realities.