My Educational Programs / Sessions @ Cultivate

Visioning to 2025: Connecting to The 18 Million New Gardeners
Sunday, July 16 • 11:00 AM - 12:00 PM

This topic, Visioning to 2025, started at Cultivate 2021. In 2022, we laid the groundwork for businesses of all sizes, to think differently; asking businesses to question if the 2020-2021 growth curve, while transformative, may not be sustainable. In 2023, the series continues with three panel discussions that will focus on still evolving aspects of the new business model. From the 18 million new consumers who entered the channel in 2020 to the new definition of online selling, the industry will hear from business leaders from across the country who are working, thriving and growing into the quickly changing business model that will be used by plant sellers in the consumer horticulture channel in 2025.
In panel discussion ONE: Find out more about connecting to the 18 million consumers who shopped consumer horticulture in 2020 and how they are or are not interacting with plant businesses today.


    Marshall Dirks, Director of Marketing at Proven Winners  
    As director of marketing and public relations, Dirks combines his 25+ years of horticultural experience and marketing skills to create awareness of the Proven Winners brand, including developing and maintaining a consistent, recognizable image for Proven Winners. Marshall manages Proven Winners’ advertising &marketing materials, overseeing multiple websites, social media platforms and Proven Winners’ e-commerce efforts.

    Prior to joining Proven Winners in February 2000, Dirks worked as product manager for Ball Seed Company where he was responsible for handling multiple lines of vegetative product, including Proven Winners. He gained hands-on nursery experience by working as a greenhouse/nursery assistant while pursuing a bachelor of science in management from Northern Illinois University. He was a featured subject of the December 2021 GrowerTalks magazine in a feature entitled Hort's Renaissance Man.

    Proven Winners ... The #1 Plant Brand!
    Looking for plants you can trust to create a beautiful, easy-to-maintain garden? All you have to do is look for the Proven Winners name to know you're getting the most distinctive plants on the market. That's because Proven Winners partners with the top plant breeders around the world to ensure our varieties are vigorous, healthy, vibrant, and unique.

    Why Proven Winners Plants are Better --- Proven Winners searches the world to find and select plants which are clearly superior to others of their type in our trials in Michigan, New Hampshire, California, Germany, Japan, and Florida. Once a Proven Winners plant makes it to your house, you'll fall in love.

    Address:     426 West Second St. Rochester, MI 48307
    Email:     Contact:   Gaydos, John
    Phone:    248-705-3288   FAX:  248-928-5025



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