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Speaker: Jim Mumford, Owner

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    Jim Mumford, Owner at Good Earth Plant & Flower Company Inc  
    Jim Mumford began his career in 1977 with the opening of Good Earth Plant & Flower Company, a flower “bucket stand” in downtown San Diego. More than four decades later, Mumford’s advocacy for bringing nature closer and enriching peoples’ lives with plants is central to his business and personal success.

    Mumford is an award-winning workplace greenery expert, plant stylist, horticulturalist, and designer. He is a Certified Landscape Professional, Accredited Green Roof Professional, licensed contractor and a nationally recognized plantscaper. Sought after for his expertise in designing and installing green roofs, living walls, moss walls, replica walls, and for improving workplace environments and employee wellness through plantscaping, Jim Mumford is acknowledged by industry peers as one of its most enthusiastic and knowledgeable leaders.

    For 20 years, Mumford focused on improving interior environments with plants and floral designs. He also worked for event promoters and supported tours featuring Joan Rivers, ZZ Top, and Robin Williams. Mumford created a bridal bouquet for Madonna’s “Like A Virgin” concert tour on its San Diego stop. In 2003, Mumford’s home in eastern San Diego County was destroyed by the Cedar Fire. Mumford reconsidered his focus and applied his skills to the potential for larger-scale biophilic design projects including green roofs and living walls to add to what he already knew about sustainable building. At their heart, green roofs and living walls are simply new ways of putting plants in containers.

    In March 2008, Mumford launched subsidiary business GreenScaped Buildings. Mumford’s award-winning client projects include green roofs for the University of California, Sharp Memorial Hospital and Miramar College; living walls for Westfield Malls, Marriott and Loews Hotels, Qualcomm, Sempra Energy, Illumina, and several of the world’s largest technology innovators who decline being named. Mumford’s first living wall, an edible wall created for celebrity chef Mario Batali’s Pizzeria Mozza locations in Hollywood and Newport Beach, jump started his thriving work creating customized indoor and outdoor living walls. In recent years, the popularity of preserved moss walls has opened up endless creative, colorful options for thrilled clients. Inspired by building the first commercial green roof using his own building as a successful example after being told it couldn’t be done in Southern California, the Good Earth headquarters now houses a talented team of horticulturalists, designers, installers, and technicians who share the Good Earth Plant Company passion for a simple, meaningful mission: making people happy with plants.

    In a post-pandemic world, the new focus on the health of indoor environments puts Mumford’s lifelong work in focus. In conjunction with a group of workplace greenery professionals known as the Silverado Roundtable, the group produced a 2021 white paper titled The Nature of the Post-Pandemic Environment, offering a new vision of the modern American workplace facilitating biophilic design-oriented spaces where people can gather, collaborate, and thrive. Scientific research continues to find that plants reduce workplace absenteeism; speed the healing process from disease and surgery; lower stress and stress-related illness; and reduce heating and cooling costs for homes and businesses. Mumford is a sought-after speaker and a recipient of numerous industry awards. He was named a California “Entrepreneur of the Year” by Governor Arnold Schwarzenegger; one of San Diego’s “Top Influentials” by the San Diego Daily Transcript; and was a featured speaker at the TED Youth Conference in San Diego. His weekly blog has been named the “Best Topic Based Blog” by the San Diego Press Club for three years (2018, 2019, and 2020) in competition with full-time professional journalists.

    Mumford contributes his expertise in a variety of roles. He is a past president and current board member of Green Plants for Green Buildings (GPGB); and is an active member of the International Facilities Management Association (IFMA), American Institute of Architects San Diego (AIASD) and the American Society of Landscape Architects (ASLA). Mumford currently serves on the Downtown San Diego Partnership’s Sustainability Committee. Jim Mumford brings skill, creativity, and beautiful, healthful environments to local and national clients including hospitals, resorts, universities, restaurants, and private homes. It’s for all these reasons he was named an “Eco-Warrior” by San Diego Magazine. Mumford is a longtime San Diego resident. His son Ted and daughter Allie are the inspiration behind his desire to leave a sustainable world for the next generation.

    We Know Plants -- At the Good Earth Plant Company, we believe your life needs plants  
    Good Earth Plant Company is San Diego’s largest locally owned and operated provider of interior and exterior landscape design, plant installations and maintenance services in non-traditional gardening space. Our highly experienced and diverse staff has helped us achieve this leadership position. Our horticultural experts apply everything we have learned over four decades in business about growing plants in containers to introducing plants and nature into our urban environment. We make use of non-traditional gardening space: green roofs, living walls, tower gardens, and more that we have yet to discover.

    Plantscaping for the future with Good Earth Plants
    Good Earth Plant Company’s mix of clientele includes biotech, financial, hospitality, healthcare, retail, designers, specifiers, property management, technology, developers and homeowners. Our clients are our partners in everything we do. Good Earth Plant Company is experienced in large-scale projects, technology, construction timelines, project management and creative design build. We take equal care in creating a beautiful interior wall or tabletop design for your office or home.

    Even after 40-plus years, one thing never changes: our passion for creating the most desirable environment for every office, hospital, school, technology facility, financial institution, hotel, retail store, or your home. We create an environment where you can work, play, and grow too.

    Address:   7922 Armour St, San Diego, CA, 92111
    Phone:  (858) 576-9300   FAX: