Jeff Pettit, Chief Financial Officer at Everde Growers
Jeff Pettit joined Everde Growers in early 2015 as Chief Financial Officer. He is an experienced financial executive and CPA who began his career with EY. Having graduated from the University of Texas at Austin, Jeff has worked for both private and public companies, including over 12 years with Baker Hughes, which included a 2 year stint living and working overseas. He has a broad base of industry experience covering manufacturing, oilfield services, construction, food & beverage and nurseries. His experience in the private sector includes working for portfolio companies owned and managed by PE firms, as well as family owned businesses. Over the years, Jeff progressed up the professional ranks, led a management buyout of a small oilfield construction company and has been a financial executive for the past 20 years.
Everde Growers ... America's Largest Tree Farm
Everde Growers is a leader within the horticulture industry with a true coast-to-coast footprint consisting of over 6,700 acres in production encompassing 14 farm locations throughout Texas, Florida, California, and Oregon. Our superior growing methods and pruning practices ensure consistent high quality and availability. Our inventory mix includes trees, shrubs, perennials, palms, grasses, succulents, tropicals, fruit, and many other items.
Treetown USA Rebrands as Everde Growers
HOUSTON, Tex., Dec. 17, 2020 – Jonathan Saperstein, CEO of TreeTown USA, announced Thursday that the company has rebranded and will now operate under a new name: Everde Growers. The rebrand follows nearly six years of strategic acquisitions to expand the company’s footprint nationwide, with farms operating in Oregon, California, Texas, and Florida.
“We have spent several years refining our processes, combining our policies, and setting a strong foundation for the future” Saperstein stated. “Now is the time to truly bring the company together as one.”
Since their purchase of TreeTown USA in 2015, Saperstein and his family have been focused on the company’s strategic growth. Each of the acquisitions have shared several qualities: a positive reputation in the industry, a plant mix that adds value to the company’s offering, inventory to support that mix, land with a solid infrastructure, and an exceptional work force.
Everde Growers views the rebrand as an opportunity to build and fortify its relationships in the industry. “Our commitment to our customers, employees, and suppliers is stronger than ever,” Saperstein stated. “Having a single brand identity will help to streamline and improve many of our processes.”
“The most rewarding part of bringing our company together as one has been creating best practices across the company based on rich experiences from our various backgrounds in the industry,” stated David Kirby, Executive Vice President. “This year, we made great strides in creating a consistent customer experience. For example, by organizing our national customer service team, our customers across the country will now have one point of contact to access our fourteen farms, as well as access to an updated national availability list with a consistent look and feel. We know that executing the Everde Growers brand will take time, but our employees and customers will immediately see the benefit of having one brand identity.”