My Educational Programs / Sessions @ Cultivate

Translating Trends: Turning Trends from Concept Into Social Media Content
Sunday, July 16 • 4:00 PM - 5:00 PM

Today, social media platforms and trendy topics seem to flourish in the blink of an eye – and vanish just as quickly. In this fast-paced landscape, we reveal top garden trends for 2023, and how to leverage them into viral social content. This panel discussion offers real world advice and lessons learned for creating timely, relevant social content that galvanizes consumers. With many companies spending valuable time and staffing on time-consuming social content creation, our panelists are here to help your team work smarter – not harder – to create dynamic social media content that moves your brand forward.

Purpose-Powered Marketing
Monday, July 17 • 3:30 PM - 4:30 PM

What’s the difference between marketing that sparks attention season after season… and lackluster campaigns that fail to take flight? It’s not about budget or manpower: great marketing campaigns are powered by purpose. This session is designed to help you uncover your brand’s identity, weave it into a cohesive company culture, and communicate your story with audiences eager to discover who you are. A dynamic panel consisting of a grower, trade brand, and IGC retailer will help you learn to: 1) Crystalize your brand identity -- 2) Translate your identity into purpose, values, and company culture -- 3) Market your identity and purpose to the audiences that matter most.

Moderated by 30-year industry marketing leader Garden Media Group, our panelists share an inside look at how they dug deep to discover their brand identity, and the tactics they used to translate it into multi-million dollar growth and success.


    Corrina Murray, Director of Marketing at Plant Development Services, Inc.  
    Corrina has worked closely with Plant Development Services for 19 years, leading a design/marketing team in the development of marketing and retail support for PDSI’s brands. She contributes key experience gained in a decade of work in the marketing, design and publishing industries. In her spare time, she makes pottery and raises two kids and a steadily increasing collection of plants in her self-proclaimed “novice trial garden”.

    Plant Development Services ... Encore® Azalea.  
    Plant Development Services, Inc. introduces plants that solve landscape challenges and have a high impact on the marketplace. Working closely with the nation’s top growers and breeders, Plant Development Services brings plants to market that have highly marketable and recognizable trait improvements, providing the resources and services necessary to ensure these new plant introductions are a success in the marketplace. Each plant is the result of evaluations, trials and research.

    With a comprehensive grower network, Plant Development Services is able to manage distribution to all regions and market channels. Plant Development Services brands include: Encore® Azalea, the world's best-selling reblooming azalea, and the Southern Living® Plant Collection, the most recognized name in the gardening lifestyle industry in the South, and the Sunset Western Garden Collection®, the first live plant collection to focus exclusively on top performing plants for the Western gardener.

    Address:     PO Box 670 Loxley, AL 36511
    Contact:   Kip McConnell
    Phone:    251-964-6778   FAX:  251-964-6759



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