Speaker: Tyler Cerbo, General Manager at Cerbo's Parsippany Greenhouses

My Educational Programs / Sessions @ Cultivate

Visioning to 2025: Understanding the Digital Landscape of Advertising Using Content Creation
Sunday, July 16 • 2:30 PM - 3:30 PM
This topic, Visioning to 2025, started at Cultivate 2021. In 2022, we laid the groundwork for businesses of all sizes, to think differently; asking businesses to question if the 2020-2021 growth curve, while transformative, may not be sustainable.

In 2023, the series continues with three panel discussions that will focus on still evolving aspects of the new business model. From the 18 million new consumers who entered the channel in 2020 to the new definition of online selling, the industry will hear from business leaders from across the country who are working, thriving and growing into the quickly changing business model that will be used by plant sellers in the consumer horticulture channel in 2025.
In panel discussion THREE: Understand the digital landscape of advertising and how content creation is designed. “Clips is the new website”