Speaker: Maria Failla, Founder and CPL (Crazy Plant Lady)

My Educational Programs / Sessions @ Cultivate

Inside the Mind of a Modern Plant Parent
Monday, July 17 • 9:30 AM - 10:30 AM
Due to the rise to social media, modern plant parents are approaching plant care and their relationships with houseplants and gardening differently than ever before. Thanks, Tiktok! In order to stay connected with your target buyers, you need to know how they think, what their pain points are and how (and where on the wild internet) you can reach them. Join us for a discussion that covers: the motivations, pain points and desires of the modern day plant lover, what social media apps are being used to captivate these plant lovers and how you can leverage social media and influencers to reach your target market - because social media is no longer optional.

How to Use Influencer Partnerships to Leverage Brand Awareness and Create Conversions
Monday, July 17 • 11:00 AM - 12:00 PM
Join us for a panel of horticulture industry brands who have successfully leveraged relationships with "plantfluencers" (Plant Influencers) and media to captivate the modern plant parent where they hang out... online. In this conversation you will learn about the different strategies for partnering with influencers, how to effectively approach them, win their hearts and gain access to their audience, and various approaches to both affiliate marketing and brand deals that make sense for your company. This panel is filled with companies who have successfully executed relationships to make thousands of dollars of sales, so don't miss it!