My Educational Programs / Sessions @ Cultivate

Visioning to 2025: Understanding the Digital Landscape of Advertising Using Content Creation
Sunday, July 16 • 2:30 PM - 3:30 PM

This topic, Visioning to 2025, started at Cultivate 2021. In 2022, we laid the groundwork for businesses of all sizes, to think differently; asking businesses to question if the 2020-2021 growth curve, while transformative, may not be sustainable. In 2023, the series continues with three panel discussions that will focus on still evolving aspects of the new business model. From the 18 million new consumers who entered the channel in 2020 to the new definition of online selling, the industry will hear from business leaders from across the country who are working, thriving and growing into the quickly changing business model that will be used by plant sellers in the consumer horticulture channel in 2025.
In panel discussion THREE: Understand the digital landscape of advertising and how content creation is designed. “Clips is the new website”

                



    Lucas Picciolo, President at Mossify  
    The story of Mossify -- Humble beginnings. Hey there! My name is Lucas, founder of Mossify. Since I was about 5 years old I’ve always helped my dad on the construction site. This sparked my interest for wood working and my love for inventing. Mossify is a small step towards a bigger vision. We truly want to change the world one small step at a time.



    Mossify -- Bendable Moss Pole! (Simply Moss Art, Inc.) 
    At Mossify, we bring plant people together. Pull up your plants with our Bendable Moss Pole! For every order we plant one tree, where the world needs it most. We at Mossify feel it is necessary to give back. For every order, we plant one tree with our partner One Tree Planted. All of our products are made with sustainably sourced materials. We have also made an effort to use the least amount of single use plastics as possible.

    One small step.
    I have always loved the beauty of nature. For some reason I’ve never stopped to look at moss. I would walk all over it however one day I saw a beautiful piece of wood with moss growing out of it. I then had an idea. What if I carved out the word “create” and put moss inside... I got a hammer and chisel then got to work. Once the piece was complete, I brought it inside and when people came over to our house, they wanted to buy one!



    Address:
    3-8601 Warden Ave Town Square PO 56529, Markham ON L3R 0B6
    Email:  info@mossify.ca     Contact:  
    Phone:  647-991-7897   FAX: 

                 




    Bendable Moss Pole from Mossify

    The Bendable Moss Pole™ - Comes in 3 sizes. Bend this pole to create a masterpiece with your plant! High Volumes, High Margins, Quality Products. Climbing Plants DO NOT grow at a perfect 90º angle... So why are all the other moss poles straight? At Mossify, we have developed the first Bendable Moss Pole™ and we are SO proud of it. Perfect support for your plants, every time. We are happy to say our partners remain sustainable, pesticide-free, and practice organic farming. Our moss is completely natural with no added dyes or chemicals. The Bendable Coir Pole™ - Our beautiful Bendable Coir Pole will give new life to your plant! We listened to your feedback and created this!! A thinner and more minimal design with the same amazing quality and function! Perfect support for climbing plants, vining plants or trailing plants! Our instruction tags include 3 languages: English, French & Spanish! Manila rope is very durable, flexible, and resistant to water damage. Manila Hemp comes from a relative of banana tree fibres. We use the best quality we can source. We promise you and your plants will love this!! It is absolutely stunning quality!! Our Manila Coir is completely natural with no added dyes or chemicals. We've partnered with One Tree Planted! For every order, we plant one tree where the world needs it most! Mossify Mistr - Tired of using your manual mister? At Mossify, we have the best fully rechargeable continuous water mister on the market and we are SO proud of it. Bring back some natural mist to your plants. Recreate the rainforest with this ultra-fine mist! Increase your plant's moisture levels without overwatering your soil. Designed to be showcased. We truly believe that our mistr will fit into your space.


               

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