My Educational Programs / Sessions @ Cultivate

Purpose-Powered Marketing
Monday, July 17 • 3:30 PM - 4:30 PM

What’s the difference between marketing that sparks attention season after season… and lackluster campaigns that fail to take flight?  It’s not about budget or manpower: great marketing campaigns are powered by purpose. This session is designed to help you uncover your brand’s identity, weave it into a cohesive company culture, and communicate your story with audiences eager to discover who you are. A dynamic panel consisting of a grower, a trade brand, and an IGC retailer will help you learn to:

  • Crystalize your brand identity
  • Translate your identity into purpose, values, and company culture
  • Market your identity and purpose to the audiences that matter most

Moderated by 30-year industry marketing leader Garden Media Group, our panelists share an inside look at how they dug deep to discover their brand identity, and the tactics they used to translate it into multi-million dollar growth and success.

                



    Heather Rollins, Marketing Director at Fairview Garden Center at Fairview Greenhouses & Garden Center  
    Heather was born and raised in Fuquay-Varina, NC, and spent many Saturday mornings shopping with her mother at Fairview Garden Center. While in the Horticulture Club at North Carolina State University, she met her future husband, Brad Rollins, who had grown up at his family’s garden center, Fairview Greenhouses & Garden Center. She received a BS in Horticultural Science from NCSU in 2005 and worked in the wholesale nursery trade at Smith’s Nursery and Produce Farm for 6 years before joining the Fairview family business. She enjoys working on the garden center website and in retail promotions while still allowing time to help in the greenhouse and get her hands dirty. Outside of work, she loves spending time with her 2 daughters, Aubrey and Jo Jo, going to the beach and cheering for the Wolfpack!


    Fairview Greenhouses -- Family-Owned through 3 Generations  
    Fairview Garden Center produces colorful plants and flowers that are sure to brighten your North Carolina landscape. Liven your day and yard with lush, vibrant plant products by our seasoned gardeners. Homegrown in our Raleigh, NC plant nursery, our healthy flora receive the tender loving care they need to thrive in your home or garden.

    Celebrating 40 Years of Healthy Flowers & Plants
    For more than 40 years, Fairview Garden Center has provided exceptional plants and flowers in Raleigh, NC and across the Triangle area. Our humble beginnings began with Jo Ann Dewar’s passion for gardening, and she still runs the show alongside her children and grandchildren.


    At Fairview, we stay true to our motto, “Commitment to uncompromising quality,” and we ensure you that our products are some of the finest homegrown plants and flowers in the Triangle. Each member of our staff is highly knowledgeable about growing plants at our Raleigh greenhouse, and you’ll consider them family as they assist you in selecting plants that are best for your landscape or lighting conditions, analyzing and solving your pest problem, or designing a custom container or wreath for your front porch.

    Address:   8224 Holly Springs Rd Raleigh, NC 27606
    Email:  fairviewgardencenter@gmail.com
    Contact:  
    Phone:  (919) 851-6821   FAX: 

                 



               

               The Lawn & Garden Marketing Association "Green Marketing" programs -- Plan for Success at Events  /  Stay Connected Year Round
               Contact LGMA to Showcase New Products / Catalogs / Seasonal Promotions --- GoGreen@LawnGardenMarketing.org