My Educational Programs / Sessions @ Cultivate

Growing with Green: Insights Into the Factors That Drive Loyalty to Biopesticides
Sunday, July 16 • 11:00 AM - 12:00 PM

Research agencies project a continuous participation growth of biopesticides in crop protection markets worldwide. While estimations indicate healthy growth rates, projections differ considerably. Analysts picture a global market ranging from $14.1 to $18.2 billion in sales by 2029 but seldom report how this growth plays out in the market. In this presentation, this research team will report results from a national survey on producers and crop consultants’ perceptions and attitudes toward commercially available biopesticide products. You will also learn about the importance of data-driven marketing efforts to better communicate the value of biopesticide use to customers.

                



    Dr. Guil Signorini, Applied Economist & Assistant Professor at The Ohio State University  
    Dr. Guil Signorini is an applied economist and assistant professor at Ohio State University (OSU). He conducts research and extension outreach in production management and marketing of specialty crops. Before joining OSU, he was a marketing specialist at a multi-national specialty fertilizer and biostimulants company and an agribusiness consultant. His research interests lie in production management, strategic marketing, and ag-food value chain management. While in the private sector, Dr. Signorini was responsible for pricing and customer experience strategies. He worked on commissioned projects to elaborate customer segmentation procedures and targeted relationship-building plans. He graduated in Agronomic Engineering from the University of Sao Paulo, Brazil, and obtained a Ph.D. in Agricultural Economics from Michigan State University.


    The Ohio State University -- Internships for Horticulture, Agriculture and Turf Grass.  
    An International Exchange Program of The Ohio State University specializing in Internships for Horticulture, Agriculture and Turf Grass. We strive to provide the best opportunities for on-the-job training and internships for specially selected foreign and American agricultural and horticultural students. Our goal is to promote the general interest of international exchange in the field of agriculture and horticulture. We work with hundreds of companies in the USA to provide the best possible placements.

    Address:     700 Ackerman Rd Ste 360 Columbus, OH 43202
    Email:    chrisman.1@osu.edu     Contact:  
    Phone:    614-292-7720   FAX:  614-688-8611

                 




               

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