My Educational Programs / Sessions @ Cultivate
Retail Traveling Workshop: Turning Your IGC Into Your Customer’s Third Place – Their Home Away from Home
Saturday, July 15 • 7:00 AM - 5:00 PM
Keep up with the latest trends and the ever-changing customer and learn how to turn your Independent Garden Center into your customers’ Third Place. The Third Place is the place between work and home where people go to meet friends, relax, or escape their day. Seems pretty fitting for an IGC right? This workshop will inspire you to create an inviting environment for your customers and increase their loyalty and your bottom line. Visit innovative retail environments focused on the customer experience. This excursion will showcase different retail strategies, merchandising principles, marketing mastery, and more. Come prepared to learn and share as you and your peers experience how you can incorporate those ideas in your own garden center.
2024 Garden Trends
Sunday, July 16 • 9:30 AM - 10:30 AM
Why should you care about trends? It’s simple. Trends drive consumers and consumers drive sales. In July, Cultivate continues to be the place to spot emerging trends. Join Katie Dubow, global trendspotter, president of Garden Media Group, and QVC guest host, in this lively session. Katie will outline each of the 2024 Garden Trends, including the color of the year, and offer tips on how to apply each trend to your own business. Learn how new research can help you stay relevant and grow your business. Garden trends are more important than ever to guide us in uncertain times and give us hope. When you’re ahead of the curve, your company becomes a trendsetter and you become the go-to place for what’s new – whether you are a breeder, grower, or retailer.
Visioning to 2025: Connecting to The 18 Million New Gardeners
Sunday, July 16 • 11:00 AM - 12:00 PM
This topic, Visioning to 2025, started at Cultivate 2021. In 2022, we laid the groundwork for businesses of all sizes, to think differently; asking businesses to question if the 2020-2021 growth curve, while transformative, may not be sustainable. In 2023, the series continues with three panel discussions that will focus on still evolving aspects of the new business model. From the 18 million new consumers who entered the channel in 2020 to the new definition of online selling, the industry will hear from business leaders from across the country who are working, thriving and growing into the quickly changing business model that will be used by plant sellers in the consumer horticulture channel in 2025.
In panel discussion ONE: Find out more about connecting to the 18 million consumers who shopped consumer horticulture in 2020 and how they are or are not interacting with plant businesses today.