Speaker: Erin Schanen, Creator at The Impatient Gardener

My Educational Programs / Sessions @ Cultivate

Translating Trends: Turning Trends from Concept Into Social Media Content
Sunday, July 16 • 4:00 PM - 5:00 PM

Today, social media platforms and trendy topics seem to flourish in the blink of an eye – and vanish just as quickly. In this fast-paced landscape, we reveal top garden trends for 2023, and how to leverage them into viral social content. This panel discussion offers real-world advice and lessons learned for creating timely, relevant social content that galvanizes consumers. With many companies spending valuable time and staffing on time-consuming social content creation, our panelists are here to help your team work smarter – not harder – to create dynamic social media content that moves your brand forward.

Questions we’ll answer:

How to find trends that are relevant to your niche or local area
What are the plants, platforms, and perspectives YOU should know
Planning a content calendar informed by trend forecasts
Optimizing content by social platforms
Which platforms should you have on your radar for the coming year

About Our Speaker:

Erin Schanen, Creator at The Impatient Gardener
The creator of The Impatient Gardener blog and YouTube, Erin Schanen has been gardening in her southeastern Wisconsin garden for 20 years, sharing her successes and failures with readers and followers around the world. Schanen focuses on education and inspiration for real-life gardeners served up with a dose of humor on her award-winning blog and social media channels, which reach an audience of more than 300,000. She received a gold medal in the social media category of GardenComm’s 2022 Media Awards competition and her garden was recently featured in the book “American Roots.”