My Educational Programs / Sessions @ Cultivate

Expanding Racial Equity in Horticulture - A Panel Discussion
Monday, July 17 • 3:30 PM - 4:30 PM

The National Gardening Survey has reported for the third year in a row that the greatest number of people of color are participating in gardening and landscape activities than ever before. Additionally, consumers are more likely to purchase from retail locations that have greater representation of their racial or ethnic group within the employee base and within marketing images and messages. With consumers preferring and requesting greater representation, how can we foster greater racial equity within horticulture firms for employees? Within this panel, we'll discuss opportunities for the horticulture industry to create and foster employee equity and sense of belonging.

                



    Erick Harris, National Sales Manager at McHutchison Horticultural Distributors  
    Erick leads the sales force at McHutchison and Vaughans, a major US Horticultural Broker focused on Nursery and Greenhouse Genetics. Erick is a 30 year career sales professional — sales rep, sales manager & key account manager (Philip Morris), National Accounts Manager (Grainger), Regional Sales Manager (Hercules Sealing Products), and Southeast Regional Business Manager (Ball Seed).

    Erick grew up on a cotton and soybean farm in Northern Louisiana where his grandfather and grandmother raised 18 children (yes 18). Erick is a strong proponent of helping others grow. Personal and professional growth enables greater performance which yields better service & value for customers leading to greater sales. He holds a B. S. in Marketing from Grambling State University and an MBA from Louisiana Tech University.



    McHutchison -- Horticultural Distributor Since 1902.    
    Horticultural distributor dedicated to delivering the finest quality materials at reasonable prices. Since 1902, McHutchison has been providing the most professional wholesale purchasing experience in the horticultural industry. Our staff members and sales representatives will answer your questions, organize your orders and find the products you need quickly. McHutchison makes horticultural "one stop shopping" a reality, providing online access to geraniums, bulbs, foliage, perennials, plugs, poinsettias, pot crop, spring plants, nursery and supplies. No matter what horticultural product you need, McHutchison can provide it...all from the finest suppliers in the business!

    Address:     385 Middleroad Tpk. Woodbury, CT 06798
    Email:    sales@mchutchison.com     Contact:  
    Phone:    (203) 910-1478   FAX:  (973) 317-1225

                 



         


               

               The Lawn & Garden Marketing Association "Green Marketing" programs -- Plan for Success at Events  /  Stay Connected Year Round
               Contact LGMA to Showcase New Products / Catalogs / Seasonal Promotions --- GoGreen@LawnGardenMarketing.org