My Educational Programs / Sessions @ Cultivate

Improving Profitability with Free Marketing Programs
Saturday, July 15 • 4:00 PM - 5:00 PM

In this session, a panel of experienced growers, brokers, and retailers will explain how they have used the free marketing programs that the non-profit organizations All-America Selections and National Garden Bureau create for the industry. They will give a better understanding of the AAS trials and resulting winners and NGB's Year of program for annuals, perennials, edibles, shrubs, houseplants, and bulb crops. Then, our successful professionals will explain how they have, are, and will use the free programs provided by these organizations. Join us for this exciting idea toss-out and case-study of how anyone can sell more product by using these programs.

                



    Emily Wildt, Regional Sales, Trial Gardens Director, Garden Mum/Cut Flower Program Coordinator at Raker-Roberta's  
    I have a Bachelor of Science degree in Horticulture Science from Michigan State University. I started working in the industry in 2004 as a production worker of then C. Raker and Sons, Inc. Over the past 19 years I have worked in many facets of the Horticulture industry, from nursery/greenhouse management, wholesale production, retail Garden centers, to brokerage sales. In fall of 2020 I was offered a regional sales position at Raker-Roberta’s. Since then, my role within the company continues to evolve, my responsibilities now include Trial Gardens Director and program development for Garden Mums and Cut flowers.



    Raker-Roberta's specialty is custom growing
    Raker-Roberta's Young Plants is the leading wholesaler of custom grown plugs and liners in North America. Through both seed and vegetative propagation, Raker-Roberta's supplies over 3,000 plant varieties to greenhouses and nurseries around the planet.

    Address:   10371 Rainey Rd. Litchfield, MI 49252
    Email:  susieraker@raker.com
    Contact:   Susie Raker
    Phone:  517-542-2316   FAX:  517-542-2565

                 





               

               The Lawn & Garden Marketing Association "Green Marketing" programs -- Plan for Success at Events  /  Stay Connected Year Round
               Contact LGMA to Showcase New Products / Catalogs / Seasonal Promotions --- GoGreen@LawnGardenMarketing.org