Speaker: Diane Blazek, Executive Director at National Gardening Bureau

My Educational Programs / Sessions @ Cultivate

Improving Profitability with Free Marketing Programs
Saturday, July 15 • 4:00 PM - 5:00 PM
In this session, a panel of experienced growers, brokers, and retailers will explain how they have used the free marketing programs that the non-profit organizations All-America Selections and National Garden Bureau create for the industry. They will give a better understanding of the AAS trials and resulting winners and NGB's Year of program for annuals, perennials, edibles, shrubs, houseplants, and bulb crops. Then, our successful professionals will explain how they have, are, and will use the free programs provided by these organizations. Join us for this exciting idea toss-out and case-study of how anyone can sell more product by using these programs.

About Our Speaker:

Diane Blazek, Executive Director at National Gardening Bureau

Diane Blazek, Executive Director of All-America Selections® and National Garden Bureau, has spent the last 25 years immersed in the green industry. In past roles, she led the way in connecting the commercial side of the industry with the consumer via the live focus groups called Consumer Buzz Live! while also producing consumer and trade garden-related books. In the past decade, Ms. Blazek has led both organizations through an exciting period of growth by using digital communication tools to effectively connect with consumers. 2020 is the 100th Anniversary of National Garden Bureau.