Speaker: Bill Calkins, Senior Editor

My Educational Programs / Sessions @ Cultivate

Sustainable Development 101: How to Enhance and Grow Your Product Offering
Tuesday, July 18 • 11:00 AM - 12:00 PM
We know sustainable products are a growing business opportunity, but what is the best way to go about incorporating alternatives into your business? Better yet, what’s the risk if you don’t? While there is no one-size-fits-all solution, there are a few key elements that can help when considering and prioritizing activities to accelerate your sustainable product value offering. We’ll take a closer look at specific examples represented in the value chain and apply various lenses to help provide guidance on ways to maximize product messaging. This presentation is a practical overview on identifying opportunities for sustainable product design and best practices for overcoming key barriers to integrating alternative solutions in your growing operations. We will explain five of the key principles on how to maximize your product value and offer real-life case studies.

About Our Speaker:

Bill Calkins, Senior Editor at Grower Talks Magazine
Bill Calkins capitalizes on his horticultural product management and greenhouse trade media background to spot the latest trends and creative strategies to drive the industry forward. After leading the editorial side of two top industry trade magazines for seven years, he managed Ball Seed’s marketing for 10 years. Bill is now a senior editor with Ball Publishing and digital communications manager for Ball Horticultural Company’s Technical Services team. Bill was the 126th President of Western Nursery & Landscape Association and is currently a board member with KidsGardening.org.

GrowerTalks Magazine - Your complete information source for the horticultural industry.
Today, more than 82 years later, GrowerTalks may be the best-known greenhouse trade publication in the world. While it’s published in America’s Midwest, just outside of Chicago, its reach and influence is global, with its editors historically on the road and in the air to find the stories, trends and news. From the days of George and his sons traveling across the country, to today’s editors visiting trade shows and greenhouses on nearly every continent, GrowerTalks is there, in the greenhouse and garden center, bringing you the latest growing and retailing information.

GrowerTalks gives readers almost 470 editorial pages per year. The competition averages just 241. Green Profit averages 360 pages of editorial per year. The retail competition averages just 157—that’s less than half the content.

Address: 622 Town Road West Chicago, IL 60185
Email: info@ballpublishing.com Contact:
Phone: (630) 231-3675 FAX: (630) 231-5254

Ball Publishing .... Your complete information source for the horticultural industry.
Commercial greenhouse growers and garden center retailers enjoy how GrowerTalks|Green Profit combines the best in growing, retailing, and consumer insights into one premium monthly publication. Our magazines, newsletters, online resources, videos and webinars provide the horticulture industry with the best, most up-to-date information on the latest crops, culture and innovations.