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Speaker: Becky Paxton, Account Executive

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    My Educational Programs / Sessions @ Cultivate

    Translating Trends: Turning Trends from Concept Into Social Media Content
    Sunday, July 16 • 4:00 PM - 5:00 PM

    Today, social media platforms and trendy topics seem to flourish in the blink of an eye – and vanish just as quickly. In this fast-paced landscape, we reveal top garden trends for 2023, and how to leverage them into viral social content. This panel discussion offers real world advice and lessons learned for creating timely, relevant social content that galvanizes consumers. With many companies spending valuable time and staffing on time-consuming social content creation, our panelists are here to help your team work smarter – not harder – to create dynamic social media content that moves your brand forward.

    Purpose-Powered Marketing
    Monday, July 17 • 3:30 PM - 4:30 PM

    What’s the difference between marketing that sparks attention season after season… and lackluster campaigns that fail to take flight? It’s not about budget or manpower: great marketing campaigns are powered by purpose. This session is designed to help you uncover your brand’s identity, weave it into a cohesive company culture, and communicate your story with audiences eager to discover who you are. A dynamic panel consisting of a grower, trade brand, and IGC retailer will help you learn to: 1) Crystalize your brand identity, 2) Translate your identity into purpose, values, and company culture, 3) Market your identity and purpose to the audiences that matter most. Moderated by 30-year industry marketing leader Garden Media Group, our panelists share an inside look at how they dug deep to discover their brand identity, and the tactics they used to translate it into multi-million dollar growth and success.


    Becky Paxton,

    Account Executive Garden Media Group 

    Becky Paxton is an Account Executive at Garden Media Group. Becky joins the Garden Media team from the public gardens world, where she raised public awareness, attendance, and philanthropic support for acclaimed U.S. gardens. A skilled content creator with over a decade of external affairs, design and writing experience, Becky brings a dual lens of creativity and financial stewardship to her work.  Her professional roles have spanned from institutional fundraising, helping to raise millions of dollars for non-profit organizations, to innovative programming that engages and inspires diverse audiences. Becky is passionate about crafting solutions that transform clients’ projects from "spark of an idea" to market-ready messages and strategies.

    Becky is a graduate of the Longwood Fellows Program and Wellesley College, and holds a Certificate in Design Thinking from IDEO.  In her free time, she loves doting on her pit bull Strawberry.


    Garden Media Group ... Our Vision Is Big:
    To inspire 320 million Americans to live a healthy gardening lifestyle 52 weeks a year

    Our mission is simple: To instill a passion for nature and a love of gardening to all generations to improve environmental health and support human wellbeing. To support our mission we partner with like-minded companies and people who want to grow their business by increasing the global love of gardening and appreciation for nature, drive stewardship of the Earth and help care for all things that grow. Staying true to our core values for almost thirty years in business helps us create a company we're proud to run and where we are happy to work. Because it’s our responsibility to make sure that while creating beautiful products, we’re also caring for our beautiful planet.

    Address:   520 W. State St. Kennett Square, PA 19348
    Email:     Contact:  
    Phone:  (610) 444-3040   FAX:  (610) 444-3043