My Educational Programs / Sessions @ Cultivate

Visioning to 2025: Connecting to The 18 Million New Gardeners
Sunday, July 16 • 11:00 AM - 12:00 PM

This topic, Visioning to 2025, started at Cultivate 2021. In 2022, we laid the groundwork for businesses of all sizes, to think differently; asking businesses to question if the 2020-2021 growth curve, while transformative, may not be sustainable.

In 2023, the series continues with three panel discussions that will focus on still evolving aspects of the new business model. From the 18 million new consumers who entered the channel in 2020 to the new definition of online selling, the industry will hear from business leaders from across the country who are working, thriving and growing into the quickly changing business model that will be used by plant sellers in the consumer horticulture channel in 2025.

In panel discussion ONE: Find out more about connecting to the 18 million consumers who shopped consumer horticulture in 2020 and how they are or are not interacting with plant businesses today.

                



    AJ Petitti, President at Petitti Garden Centers  
    Today, there are nine Petitti Garden Center locations across Northeast Ohio where customers can find more than 7,000 varieties of plants and flowers. The company owns Casa Verde, its greenhouses in Columbia Station, where annuals and perennials are grown. In Lake County, five farms comprise Willowbend, where trees and shrubs come to life. It all adds up to 9 million plants in production and an estimated 600,000 customers each year. It’s impressive, but Petitti says customers expect more than beautiful flowers when they come to a Petitti store.




               

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