Session Title: Doubling Your Average Ticket Through Design-Driven Sales

Tuesday, July 13  8:00 AM - 9:00 AM

You already have a great sales team, but you're wondering - how can you get more out the door? This session will help you do just that! Learn the basics of drawing out design ideas for customers on the fly. Inspire and create a vision for your customers in order to increase plant sales. 

Level: Intermediate           Type: Business Operations




    Patrick Cullina,

    Owner Patrick Cullina Horticultural Design & Consulting 

    Patrick Cullina is an award-winning horticulturist, landscape designer, photographer, lecturer, and organizational consultant with more than twenty years of experience in the landscape field. He runs a design and consulting business based in Manhattan that is dedicated to the innovative and sensitive integration of plants and materials into a diverse range of compelling designs--drawing inspiration from the both the natural world and constructed environments alike.
    Previously, he was the founding Vice President of Horticulture and Park Operations for New York City's High Line; the Vice President of Horticulture, Operations and Science Research at Brooklyn Botanic Garden; and the Associate Director of The Rutgers University Gardens in affiliation with the school's Department of Landscape Architecture.
    Throughout his career he has served as a consultant and advisor to an array of public and private clients and projects and has lectured throughout the U.S. and abroad for universities, public gardens, garden clubs, horticultural organizations, museums, libraries and professional organizations on the subjects of plants, living environments, horticulture, landscape design, landscape maintenance and the urban experience.
    His consulting work provides services to a host of private, municipal, corporate and conservancy clients and to a number of leading landscape architecture and architecture firms. His work in horticulture has been recognized by organizations like the American Society of Landscape Architects, the Garden Club of America (Zone Horticultural Commendation, 2010) and the Garden Club of New Jersey (Gold Medal, 2005).


    HORTICULTURAL DESIGN + CONSULTING
    Patrick Cullina is an award-winning horticulturist, landscape designer, photographer, lecturer, and organizational consultant with more than twenty-five years of experience in the landscape field. He runs a design and consulting business that is dedicated to the innovative and sensitive integration of plants and materials into a diverse range of compelling designs--drawing inspiration from the both the natural world and constructed environments alike.

    Address:  
    Email:  pjcullina@me.com     Contact:  
    Phone:  718.288.8661   FAX: 

                 



               

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