Ziv Gottesfeld, CEO at HPNow
Seasoned entrepreneur and start up CEO, with proven experience in turning a novel technological concept into a viable product and business. Worked through all start-up phases including formulation of concept and vision, market validation, product development, go to market strategy, setting up of partnerships and distribution channels, technology acquisition, technology sale, and M&A. Specifically experienced in (and enjoys) a rapid learning curve within a new technology and industry sector. As a startup mentor I primarily work with management on the identification of critical bottlenecks en-route to market across product, manufacturing, business development and organization, and assist management in building the right set of tools and methods to alleviate these critical bottlenecks and fast-track market entry and scale up.
Specialties: Methodical and rapid assessment of disruptive technology based market opportunity, derivation and target oriented execution of product development, go-to-market, and potential exit strategies combined with strong people skills.
On-site Generation of Hydrogen Peroxide
HPNow addresses growing global challenges in clean water and sanitation through its range of on-site, autonomous, safe and sustainable hydrogen peroxide generation solutions. We address our client’s water treatment needs in market segments ranging from agriculture and aquaculture, to industrial and drinking water treatment. HPNow is a technology and market leader in on-site generation of hydrogen peroxide.
Disinfection
Our HPGen product line of autonomous, electrochemical hydrogen peroxide generators produce high-purity H2O2 directly on site using no inputs other than water, power, and air. HPGen eliminates the need and associated costs for transport, handling, storage and permitting of bulk oxidation and disinfection agents; improves occupational and environmental safety; and reduces external supply chain dependence. The safe, low-concentration and high-purity hydrogen peroxide (Peroxide UltraPure™) that our system generates breaks down to pure water and oxygen following use, leaving no unwanted traces behind. HPGen can be used in a range of industries and applications, including irrigation water treatment, livestock drinking water treatment, and industrial and municipal water treatment.
