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Speaker: Katie Elzer-Peters, Owner

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    My Educational Programs / Sessions @ Cultivate

    Retail Traveling Workshop: Turning Your IGC Into Your Customer’s Third Place – Their Home Away from Home
    Saturday, July 15 • 7:00 AM - 5:00 PM

    Live Inventory: Embracing Opportunities and Avoiding Pitfalls
    Sunday, July 16 • 1:00 PM - 2:00 PM

    In the Lab and Out in the Field: Consumer Perspectives
    Monday, July 17 • 9:30 AM - 10:30 AM

    Taking 3rd Place: Garden Centers as Gathering Spaces
    Monday, July 17 • 11:00 AM - 12:00 PM

    TextEd - SMS Marketing for Retail Garden Centers
    Monday, July 17 • 2:00 PM - 3:00 PM


    Katie Elzer-Peters

    Owner at Garden of Words, LLC 

    Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a marketing firm that specializes in green industry clients. For 12 years she has helped brick and mortar and e-commerces businesses of every size (from small, family-owned to large corporations) grow and thrive in the digital age. The Garden of Words takes a broad approach to marketing plan development and implementation, blending tried and true traditional marketing techniques with new and emerging solutions. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of their background or experience. 

    Elzer-Peters has a B.S. in horticulture from Purdue University and a M.S. in Public Garden Management from the University of Delaware and Longwood Gardens and is a member of the Society of Fellows of Longwood Gardens. Prior to opening her marketing firm, Elzer-Peters served as the Assistant Director at Airlie Gardens, Curator of Landscape at Fort Ticonderoga, and managed educational programs, marketing programs, and horticultural staff at public gardens around the United States. She has authored nine books for Cool Springs Press, including No-Waste Kitchen Gardening, which has been translated into 13 different languages. 

    Garden of Words ... Email Marketing -- Website Services -- Business Development & Branding
    How did I get here? How did I turn into a copywriter specializing in plants but now builds websites? An artist and cyclist that completely nerds out over email marketing? A freelancer turned marketing agency that grows clients’ businesses exponentially? After all, I was supposed to run botanical gardens. Well. Life happens. Instead of teaching people in person how to plant a butterfly garden, I help the experts build beautiful websites so they can teach people. Instead of writing newsletters for one garden or museum, I build email marketing campaigns that generate millions of dollars in revenue. (Or thousands, depending on who you are and what you need.) I learned one of my most valuable marketing tools from studying the construction and promotion of the biggest boyband on the planet. (It works. Want to know what it is? Drop me a line.)

    Address:   407 Kelly Rd Wilmington, NC 28409
    Contact:   Katie Elzer-Peters
    Phone:  (317) 313-8366   FAX: