Founder and CEO at ZenGenius, Inc.
Joe Baer is the Co-Founder, CEO and Creative Director of ZenGenius, Inc., which provides Visual Merchandising, Special Events and Creative Direction. His career encompasses over thirty years of experience working with many of the top retailers. His passion, drive and enthusiasm for visual merchandising and amazing retail experiences leads him to motivate and energize audiences around the world. Joe engages his audiences and creates experiential learning situations. He is well known for leading the annual Iron Merchant Challenge at IRDC to celebrate visual merchandising as an important aspect of retail design. Joe created ZenGenius with a vision to bring the knowledge of Visual Merchandising to the world and provide a unique type of creative support to retailers and businesses. ZenGenius is celebrating 20 years of creative genius!
ZenGenius, Inc.... CREATIVE SERVICES, SUPPORT, SUPPLIES -- FOR RETAILERS, BRANDS, CREATIVE SPIRITS
At the heart of a great visual merchandiser is the ability to be ingenious - the ability to think creatively and solve problems. As a creative agency rooted in the principles and practice of visual merchandising, we provide solutions for brand activation through visual strategy and development, planning, sourcing, implementation and hands-on execution, bringing life to consumer experiences across all platforms. Employing the best visual merchandisers and designers, we’re your resource to create visual experience that elevate your space to the next level, drive consumer traffic and increase sales.
Founded in 1999 in Columbus, Ohio by creative directors and visual merchandising experts, Joe Baer and Paul Cook, ZenGenius was built on the belief that our unique talents are an opportunity and a gift to help the world through visual merchandising. More than 20 years later, ZenGenius has built an extensive network of visual merchandisers, creative directors, stylists and designers, who constantly question, tinker and challenge the status quo to bring life to your brand through visual experiences.