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Speaker: Maria Zampini, President at UpShoot, LLC

Session Title: More Trees, Please! New Trees to Grow and Sell

Monday, July 12  3:00 PM - 4:00 PM

Description:  Introducing the newest, most gorgeous, hard-working, wildlife-friendly, air-purifying, oxygen-producing, superstar trees on market! Learn about the improved genetics which benefit the trade and/or end user and get the information you need to grow or sell them. 

Level: Fundamental        Type: Growing

Session Title: How to Communicate Your Green Values to Your Consumers

Tuesday, July 13  11:00 AM - 12:00 PM

Description:  The industry is doing great things to help create better, sustainability-based companies. However, due to the high-noise level in the media now all of the industry business types - nursery and greenhouse growers, retail garden centers and landscape design build, and more - need to do a better job of telling their story. Impactful companies in the future will develop and communicate their "Green Values" to their neighbors and customers to position themselves as a part of the solution for stronger local communities and economies. This panel discussion will give attendees a list of tips on how to do just that from 4 industry communication professionals. 

Level: Intermediate      Type: Business Operations

Session Speakers:

Clint Albin, Retail Strategist at Landscapehub
Bridget Behe, Professor of Horticultural Marketing at Michigan State University
Maria Zampini, President at UpShoot, LLC

Maria Zampini

President at UpShoot, LLC 

Maria is a 4th generation nurseryman and proud of it! After graduating from Penn State with a BS in Horticulture, she ran the family’s 1000 acre wholesale nursery, destination attraction garden center and new plant research and development division. She took a new path in 2009 partnering with her father to form UpShoot LLC, a boutique horticultural marketing firm focusing on sales, marketing and licensing of new plant introductions and gardening related products. In 2019 Maria partnered with Spring Meadow Nursery to develop the Proven Winners® ColorChoice® Flowering Trees program.

Maria is a freelance writer for both green industry trade journals and consumer gardening magazines. In 2015 she released her first book with co-author Pam Bennett titled Garden-pedia: An A-Z Guide to Gardening Terms. This ASHS award winning book is going in to its second printing. Additionally she has spoken nationally and internationally on a variety of gardening related topics.

Maria has pushed the glass greenhouse ceiling becoming the 1st female President of the Ohio Nursery & Landscape Association and International Ornamental Crabapple Society. She serves as the Vice-President of GardenComm: Garden Communicator’s International. She is also on the ONLA Legislative Committee. Locally she is on the Salvation Army Advisory Board in Painesville, Ohio. 

Living, Supporting and Sharing Horticulture
UpShoot is a boutique horticulture marketing firm. We are passionate about plants—growing and locating new ones. Experiencing that undeniable thrill of first discovery—whether it’s our plant find or yours! We love learning about plants and sharing our knowledge to the media and consumers. From breeders and plantsmen to growers and gardeners—UpShoot helps all ornamental horticulture enthusiasts live out their passion for plants. We nurture growers new plants into successful products. We share valuable information through our national writing and speaking engagements.

Address:     5010 South Ridge Rd. Madison, Ohio 44057
Email:    maria@upshoothort.com     Contact:   Maria Zampini
Phone:    440-259-4059   FAX:  440.357.7676


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