Doug Ferreira,
Coach, Consultant and Facilitator Symmetrics Group
Doug Ferreira brings over 30 years of experience in sales, sales leadership and sales effectiveness to his role as a coach, consultant and facilitator. He started his career as a quota-bearing sales professional, has led teams of sales professionals selling in to the Fortune 500, education and government sectors, has been a leader in successful sales force transformations, and has trained and coached thousands of sales professionals from over 25 different countries on 4 continents.
Doug has a wealth of experience in technology, services and hospitality, working for organizations of all sizes. Because he “carried a bag” as well as served in executive leadership roles, he has a well-rounded perspective on the subject of sales effectiveness. Doug has designed and implemented numerous Sales Training & Enablement programs, was selected as a finalist for the 2010 Stevie Award for National Sales Training Manager of the Year, and has spoken at industry conferences hosted by ASTD, The Conference Board, and Miller Heiman, and his work has been featured in seminars by Corporate Executive Board.
Warren Shiver,
Founder and Managing Partner Symmetrics Group
Warren is the founder and Managing Partner of Symmetrics Group. Symmetrics Group is a management consulting firm focused on increasing the effectiveness of the Sales and Marketing functions to grow revenues – helping sales organizations sell more. They focus on the areas of go-to-market strategy, sales and marketing integration, sales force capability, and sales leadership. He launched Symmetrics Group in 2010 after more than 15 years of experience in management consulting across several industries including technology, communications, financial services and manufacturing.
Warren is the co-author of two books: 7 Steps to Sales Transformation, which outlines how to drive enduring change with a sales team and The Multigenerational Sales Team, which focuses on how generational differences impact buying-selling and team relationships, and how to leverage each generation’s unique strengths to drive improvements in both individual and organizational performance.
Before launching Symmetrics Group, Warren served in a leadership role with North Highland, an Atlanta-based management consulting firm where he established a sales effectiveness team and led the national Customer Relationship Management (CRM) service area. Before joining North Highland, Warren served in leadership roles with several sales methodology/training firms including Sales Performance International, Performance Methods and OnTarget.
Warren lives in Atlanta with his wife and two daughters. A native of Atlanta, Georgia, Warren earned his Bachelors of Mechanical Engineering from Georgia Tech and his MBA from Duke University. In addition to spending time with his family, he enjoys travel, food and wine, and driving sports cars on race tracks in the southeast.
Symmetrics Group .... B2B Sales Results that Outperform
Symmetrics Group is a sales performance consulting and training firm for B2B companies. It’s not just our focus on end-to-end sales force effectiveness that makes us distinct. It’s the high-touch, personalized approach we use to help you achieve it. Our tenured management consultants and sales practitioners apply real, empirical industry experience. We back that knowledge with care and action, working closely with you from strategy through sales process implementation, leadership development, and training. Along the way, we teach your team how to engage higher thinking lenses like thinking preferences and generational diversity that position your organization for steady revenue growth and leadership in a rapidly changing, competitive marketplace.
