My Educational Programs / Sessions @ Cultivate

Charting the Course in a Challenging Environment
Saturday, July 15 • 9:00 AM - 10:00 AM

As consumer behavior shifts, extreme weather becomes a constant, and our industry faces economic pressures, how do you know what to keep steady in our businesses and what to change? This session will share insights about staying focused, but adaptive, during challenging times and what that could look like for your business.

                



    Jonathan Pedersen, CEO and Plantsman at Monrovia  
    With more than 25 years in the horticulture industry, Jonathan Pedersen brings sales, marketing, operations, and retail experience to his role as CEO of Monrovia. An industry leader and passionate plantsman, he is focused on bringing Monrovia into the future by balancing its legendary craftsmen techniques and culture with innovative new approaches to plant growth and production.

    Pedersen brings that depth of experience and a fresh perspective to Monrovia and the industry as a whole. He is responsible for some of the most significant plant introductions in the country in the past several years. A New Zealand native, he travels across the U.S. and the world, finding and working with top plant breeders. His goal is to provide the best new varieties to North American gardeners. His expert eye seeks out plants that provide solutions including longer bloom time, brighter colors, and improved hardiness and disease resistance. Jonathan’s passion for creating beautiful gardens drives his focus on discovering, growing, and improving the availability of the best plants.



    Distinctively Better® plants.  
    Monrovia connects humans to the finest of nature. At Monrovia nurseries, we grow the healthiest plants for you to create outdoor spaces. Monrovia plants will help your garden thrive for years to come. Our plants are nurtured with attention to every detail. Monrovia has the largest selection of plants online, from shrubs, perennials, annuals, trees, grasses, and conifers.

    Address:     817 E. Monrovia Place PO Box 1385 Azusa, CA 91702
    Email:    customercare@monrovia.com     Contact:  
    Phone:    800-999-9321   FAX:  626-815-0070

                 



               

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