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Speaker: Mike Senneff, Founder + CEO at Natura

Session:  Establishing Relationships with Building Specifiers - GPGB Workshop

 Monday, July 12  1:30 PM - 4:00 PM

Description:  In this session attendees will... #1 Learn how four companies establish and maintain relationships with building specifiers. #2 Learn the seven universal story points that all humans respond to and why. #3 Understand the barriers building owners and managers have in adopting biophilic design in their buildings. #4 Using workshop techniques, build communication skills and develop strategies for addressing these barriers. #5 Strengthen the interior landscape community by creating networking opportunities amongst attendees. 

Level: Progressive           Type: Business Operations

Session Speakers:

Mike Senneff, Founder + CEO at Natura .... Moderator
Mary Golden, Advocacy Incubator & Executive Administration Green Plants for Green Buildings .... Moderator
Sonja Bochart, Principal at Shepley Bulfinch .... Panelist
Edward McDonnell, CEO at Botanical Designs .... Speaker

Session Title: Creating Your Company's StoryBrand

Description: ON DEMAND

Learn the seven parts of the "StoryBrand" process, and why story telling is the most effective way of communicating. Participants will learn the how to eliminate the noise, clutter, and confusion in their marketing message through storyboarding. This session will teach how a team can clarify their message and work more effectively with stakeholders of any project. Participants will strengthen their brand storytelling skills, deepen their understanding of client concerns, and learn more about biophilic design features.

This session is part of the Cultivate’21 on-demand package. Access to this package is available through separate purchase. To learn more about how to purchase the Cultivate’21 on-demand education package go to AmericanHort.org/Cultivate/On-demand.

Level: Progressive        Type: Business Operations

Mike Senneff

Founder + CEO at Natura 

Mike Senneff is the Founder + CEO of Natura, a Texas based horticultural services company creating environments where people thrive! Since 1983, Natura has specialized in indoor plant programs, outdoor plants, green wall systems and holiday décor. The company employs over 100 full-time associates providing horticultural services to over 2500 commercial clients.

Mike is currently responsible for strategically guiding Natura’s growth and expansion into new and existing markets. He has served on the Board of Directors for the Associated Landscape Contractors of America (ALCA), now THE National Association of Landscape Professionals (NALP). Mike currently serves as President of Green Plants for Green Buildings (GPGB), an industry association with the purpose of communicating the aesthetic, well-being and economic benefits of nature in the built environment to architects, designers and decision makers throughout the country.

Natura has hosted several educational industry events at their home office in San Antonio Texas. Mike has spoken at National and regional conferences introducing the Natura business process to assist other industry leaders broaden their expertise.

Mike Senneff lives in San Antonio, Texas with his wife Kim and is blessed with four adult children and eleven grandchildren. In 2006, two of Mike’s sons became active in the family business. Joshua now serves as President providing business oversight in all markets, Jonathan serves as Chief Marketing Officer with oversight of Natura’s brand identity and inbound and outbound marketing responsibilities.

Natura ... Creating environments where PEOPLE THRIVE!™  
Natura is an interior horticultural design, installation and maintenance firm servicing all major markets in Texas. We care for PLANTS & PEOPLE within the built environment. Our purpose and passion is to create environments where PEOPLE THRIVE—and we do this by designing innovative ways to reconnect people with nature. We incorporate live plants, greenwall systems and holiday decor packages in the spaces where we live, work, learn and play.

We humans have a biophilic drive—an innate affinity and desire to connect with nature, both indoors and out. This instinctive attachment we posses for the living world is an increasingly fundamental consideration when designing and developing workspaces with a purpose for performance. By creating healthy and productive habitats that engage our occupants at an innate level we can energize and enable people to thrive in our urban environments. Adding live interior plants to your space not only reflects the aesthetic benefits of the outside world but also raises morale, contributes to long term employee retention, and makes everyone more comfortable, more creative, more productive—and even healthier.

Address:     6436 Babcock Rd., San Antonio, TX 78249
Email:    info@naturahq.com     Contact:  
Phone:    888-284-2257   FAX: 


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