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Speaker: Sonja Bochart Principal at Shepley Bulfinch

Session:  Establishing Relationships with Building Specifiers - GPGB Workshop

 Monday, July 12  1:30 PM - 4:00 PM

Description:  In this session attendees will... #1 Learn how four companies establish and maintain relationships with building specifiers. #2 Learn the seven universal story points that all humans respond to and why. #3 Understand the barriers building owners and managers have in adopting biophilic design in their buildings. #4 Using workshop techniques, build communication skills and develop strategies for addressing these barriers. #5 Strengthen the interior landscape community by creating networking opportunities amongst attendees. 

Level: Progressive           Type: Business Operations

Session Speakers:

Mike Senneff, Founder + CEO at Natura .... Moderator
Mary Golden, Advocacy Incubator & Executive Administration Green Plants for Green Buildings .... Moderator
Sonja Bochart, Principal at Shepley Bulfinch .... Panelist
Edward McDonnell, CEO at Botanical Designs .... Speaker

Session Title: Understanding Client Barriers to Specifying Biophilic Design & The Story branding Process in Action

Description: ON DEMAND

Biophilic design continues to trend upwards and be incorporated into new construction opportunities. How can the interiorscape professional best interact with architects, influencers and decision makers of these projects to assure that natural elements get specified and don't get value engineered out? What barriers might each of them face in incorporating biophilic design in the age of COVID? Looking at specific sectors, we will identify the frequently encountered problems we are trying to help the client overcome. Examples of some sectors are: health care, retail, education, workplace, and multi-tenant commercial. Discover how you can be an influencer to strengthen those relationships to get more greenery specified into your local projects. 

This session is part of the Cultivate’21 on-demand package. Access to this package is available through separate purchase. To learn more about how to purchase the Cultivate’21 on-demand education package go to AmericanHort.org/Cultivate/On-demand. 

Level: Intermediate          Type: Business Operations

Sonja Bochart

Principal at Shepley Bulfinch 

Sonja Bochart, a Principal based in the Phoenix office of Shepley Bulfinch, has over twenty years of experience as a health and wellness focused commercial interior designer and biophilic design consultant. Her portfolio includes higher-education, healthcare, cultural, and corporate designs, as well as projects meeting LEED, Living Building Challenge and WELL Building Standard certification. 

Sonja specializes in collaborating with clients to create inspirational project designs that support both human and ecological health and well-being. In addition to leading Biophilic design workshops, her work spans from conceptual project development, programming, workshop facilitation, planning, and design oversight; to related project details including artwork, furniture, wayfinding, donor opportunities and signage. Sonja strives to expand the boundaries of conventional design practices, to help transform the spaces we live, work, play and heal. She attests that well-designed projects not only respect and support our communities and their surrounding environment; they can promote human physical and physiological health benefits and create places of wellness - for the mind, body and spirit.

It’s in our DNA to challenge convention.  
For nearly 150 years, Shepley Bulfinch has countered the status quo to produce forward-thinking buildings and spaces that inspire living, learning, and healing. Today, our team of designers are shaping the future across several industries and disciplines, including healthcare, education, libraries, civic, and mixed use. We design beyond what’s expected.

Optimizing the patient experience -- To design tomorrow’s hospitals, you must look beyond the walls to understand how space and systems impact patient and staff journeys, as well as day-to-day operations. We employ a design approach that puts the patient at the center—one that inspires better outcomes and increases productivity and profitability for hospitals and healthcare providers.

Address:     2 Seaport Lane, Floor 12 Boston, MA 02210
Email:    hello@shepleybulfinch.com     Contact:  
Phone:    617-423-1700   FAX: 


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