My Educational Programs / Sessions @ Cultivate
Garden Retail Tour
Saturday, July 15 • 7:00 AM - 5:00 PM
Get ready to take your garden center to the next level, beyond just a retail location. Discover how these four Ohio garden centers – some ranked among the Top 100 IGCs in the U.S. – have transformed their businesses into community centers, places where their customers want to come together and spend time outside of work and home life. Explore and share best practices in product merchandising, promotions, and customer engagement, as well as ideas you can immediately implement in your business. Stops will include Breezewood Gardens & Gifts, Bremec Garden Centers, Petitti Garden Centers, and Suncrest Gardens.
Visioning to 2025: Understanding the Digital Landscape of Advertising Using Content Creation
Sunday, July 16 • 2:30 PM - 3:30 PM
This topic, Visioning to 2025, started at Cultivate 2021. In 2022, we laid the groundwork for businesses of all sizes, to think differently; asking businesses to question if the 2020-2021 growth curve, while transformative, may not be sustainable.
In 2023, the series continues with three panel discussions that will focus on still evolving aspects of the new business model. From the 18 million new consumers who entered the channel in 2020 to the new definition of online selling, the industry will hear from business leaders from across the country who are working, thriving and growing into the quickly changing business model that will be used by plant sellers in the consumer horticulture channel in 2025.
In panel discussion THREE: Understand the digital landscape of advertising and how content creation is designed. “Clips is the new website”