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Speaker: Jessie Jacobson, Owner at Tonkadale Greenhouse

Session Title:  Garden Retail Workshop: Taking it to the Next Level  

Saturday, July 10  7:30 AM - 5:30 PM

Description: What makes a garden center relevant to the modern consumer? How do you keep up with the latest trends and the ever-changing customer? Last time we answered those questions by uncovering what makes a garden center modern and learned from industry experts about what it takes to get there. Join us this year and help define the garden center of the future. 

This travelling workshop, led by Katie Dubow of Garden Media Group, Clint Albin of Clint Albin Consulting, Tammy Behm of Maypop Coffee & Garden Shop, and Jessie Jacobson of Tonkadale Greenhouse, will submerse you into three quite different horticultural retail environments in the Columbus area who have embraced today’s modern consumer. 

At each location, you will have the opportunity to learn about and interact with each location’s owner/s as they show you how their shift in mindset of the traditional garden center enabled them to take their businesses to the next level. Come prepared with a fresh mind and a willingness to learn and share as you and 50 of your peers in the industry embark on a deep dive experience of innovative garden center business models. 

Seats are limited. Separate registration required. The Garden Retail Workshop can be added on to your registration when you sign up for Cultivate'21. If you have already registered for Cultivate'21, you can add on the Garden Retail Workshop by calling Maritz at (219) 354-6440. 

Level: All Audiences    Type: Business Operations

Session Speakers:

Clint Albin, Retail Strategist at Landscapehub
Jessie Jacobson, Owner at Tonkadale Greenhouse
Katie Dubow, Owner at Garden Media Group
Tammy Behm, Owner and Managing Director Maypop Coffee & Garden Shop

Session Title:  Developing a Store Within A Store

Sunday, July 11  2:30 PM - 3:30 PM

Description:  The store-within-a-store model has been prevalent in Europe for years, and while they exist in the U.S. – perfume counters at Macy’s for example – we're beginning to see even more innovation in retail partnerships to solve the needs of today’s shoppers. Done well, the store-within-a-store model is the proverbial win-win situation. The host retailer reduces expenses while adding value and reaching wider audiences. In this panel discussion, you will learn how multiple garden centers embraced the concept, found suitable partners, and drove sales. 

Level: Intermediate         Type: Business Operations

Session Speaker, Panelists:

Katie Dubow, President at Garden Media Group .... Moderator
Jessie Jacobson, Owner at Tonkadale Greenhouse ..... Panelist
LaManda Joy, Owner City Grange

Jessie Jacobson

Owner at Tonkadale Greenhouse 

Jessie Jacobson is the President and Owner of Tonkadale Greenhouse, an independent, single sight garden center in Minnetonka, MN. Jessie purchased the business from her grandparents on April 1, 2016.

Jessie graduated with a bachelors degree in both Biology and Horticulture from the University of Wisconsin-Madison. Go Badgers.

In 2017, she was honored to be recognized among her peers as a GPN 40 under 40.

Jessie lives and works in Minnetonka with her husband Luke, two children and dog Bucky. Walter is 8 and Margaret is 6. They all love to spend time in the garden and at the lake cabin.

Jessie is passionate about feeding hungry people locally grown, fresh produce as her organization supports many community gardens and a 1 acre farm that harvests thousands of pounds of produce each season to feed those who need it most.

Most importantly, Jessie is on a mission to recruit the next generation of gardeners.

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