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Speaker: Leslie Herndon, President at Greenscape, Inc.

Session Title: Efficiencies with Plant Choice and Design with Seasonal Color

Monday, July 12  1:30 PM - 2:30 PM

Description:  This session will cover a step-by-step guide to implementing a seasonal color program at your company, the basics to foolproof seasonal color and annual flower installations, and information on how to bid, manage, order and execute amazing seasonal color to set yourself apart from your competition. 

Level: Fundamental        Type: Trends

Session Title: Best Practices in Contract Management

Sunday, July 11  1:00 PM - 2:00 PM

Description:  Session details coming soon! 

Level: Progressive          Type: Business Operations

Session Title: Labor Efficiency Through Innovations

Sunday, July 11  9:30 AM - 11:00 AM

Description:  For contractors, labor costs remain the biggest expense and one of the most difficult areas to find increased efficiency. In this panel discussion, hear directly from leadership at prominent companies on how they are using innovation initiatives to maximize productivity and increase profitability when it comes to people. From apps to engagement to implementing change, this session will equip you to help your crews run like never before. Be sure to bring your most difficult questions about labor efficiency for our Q&A! 

Level: Intermediate            Type: Business Operations

Session Speakers, Panelists:

Neal Glatt, Managing Partner at GrowTheBench .... Moderator
Greg Davis, Director of Strategic Initiatives at Environmental Management Inc .... Panelist
Carrie Hancock, Seasonal Color Manager at Landscape Concepts Management .... Panelist
Bruce Hellerick, Director of Technical Services at Brightview Landscape Services .... Panelist
Leslie Herndon, President at Greenscape, Inc .... Panelist

Session Title: Women in Horticulture – A Powerful, Inspiring Networking Experience

Monday, July 12  12:00 PM - 1:30 PM

Description: This year is Women in Horticulture at Cultivate – an educational networking event for women in the green industry. Leslie Halleck, of Halleck Horticultural, LLC will kick off the event with a short, high-energy inspirational talk to guide you in bringing your own personal strengths and inner superpowers to the surface. After opening remarks, Halleck will facilitate a panel discussion with the following accomplished women in the green industry:

  • Lisa Minter-Buston is the Manager of Garden Retail at Minter Country Garden of Chilliwack, British Columbia
  • Terri McEnaney is the CEO/Owner of Bailey Nurseries Inc. of St. Paul, MN
  • Leslie Herdon is Vice President of Operations for Greenscape Inc/Franklin Hill Farm Nursery of Holly Springs, NC

Join us to hear the lessons these women have learned as they have navigated their green industry career path.

A portion of all tickets purchased will go to support an HRI horticulture scholarship.  

Seats are limited. Separate registration required. The Women in Horticulture Networking Experience can be added on to your registration when you sign up for Cultivate'21. If you have already registered for Cultivate'21, you can add on the Women in Horticulture Networking Experience by calling Maritz at (219) 354-6440. 

Level: All Audiences

Leslie Herndon

President at Greenscape, Inc. 

Leslie Herndon is a 25+ year industry veteran, beginning with her first job at 15 years old working at a retail garden center, then a wholesale nursery and the Extension Service during college.  Leslie holds a bachelor’s degree in Horticulture from NC State University and joined Greenscape Inc. in 2002 as a Floriculture Foreman.  Over 19 years later, Leslie is now President of the company and reports to the CEO. She is responsible for all day-to-day operations of the company and special projects.  Leslie is also active in her state trade association, North Carolina Nursery and Landscape Association, and is the 2021 association president.  She enjoys representing the industry as a female leader and has a passion for the flowers and still gets her hands dirty during flower install season!  In her spare time, she is an aerobic fitness instructor, who loves to travel and attend rock concerts and cannot wait to get back to both of those soon.

Greenscape, Inc ... The Design, Build, Manage Company  
At Greenscape our mission is to provide our clients with "Outstanding results through great service". This begins and ends with our talented and hardworking team of landscape designers, horticulturalists, and field technicians. These talented folks are the Green Team. Our team approach ensures that you have a great experience and that your project is completed on schedule and on budget.

Address:   PO Box 97 Holly Springs, NC 27540
Email:  info@greenscapeinc.com    
Contact:   Daniel Currin
Phone:  919-552-7742   FAX:  919-567-9570


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