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Speaker: Shannon Rodocker, President and CEO at Remember Marketing




Session Title: Growing an Integrated Marketing Plan to Maximize Your Budget

Monday, July 12  4:30 PM - 5:30 PM

Description:  If you have millions of dollars to spend on marketing, don’t attend this session! But if you’re like many small-to-medium-sized businesses in the horticulture industry, you’ll need to learn how to best maximize your marketing dollars in an increasingly digital world. 

PR & marketing strategy expert Shannon Rodocker of Remember Marketing, LLC will uncover all the marketing tactics that should be on your radar in 2021 and provide a toolkit to ensure marketing efforts remain consistent, effective, and most of all, affordable. 
 
You’ll leave the session with a basic marketing plan template and framework, guidelines to keep your brand’s "look and feel" consistent, tips to measure success and ensure you are maximizing your marketing dollars, and free or inexpensive ideas to elevate your brand and reach new customers. 

Level: All Audiences       Type: Business Operations



Session Title: The Basics of Facebook for Business

Tuesday, July 13  9:30 AM - 10:30 AM

Description:  Bring your computer to this hands-on session as you learn the basics of using Facebook for Business. Learn secrets the to success to: develop a free system to manage content and posts; easily create free images, GIFs, and videos sized for Facebook; schedule a variety of different posts using Facebook’s scheduling tools; know what data you should be tracking in page insights; set up automated responses to page messages; create more engaging posts that bust the algorithms; and more. You'll leave this session with at least 3-5 posts ready to schedule and a basic plan for the rest of the year! 

Level: All Audiences            Type: Business Operations


Shannon Rodocker

President/CEO at Remember Marketing

Shannon is what some would call a detail-oriented, idea woman with an on-track vision for success. She has helped local and national organizations win business and reach relevant audiences through strategic public relations and marketing campaigns since 2006.  

After receiving a marketing degree from the University of Dayton, Shannon worked for nearly a decade at Reputation Management Associates (RMA), a nationally-recognized communications consulting firm. During her tenure at RMA, she traveled the country to help clients learn to use the news media to their advantage and quickly became the “jill” of all trades, leading key accounts for the organization.

Shannon specializes in business-to-consumer marketing for credit unions, community banks, insurance companies, nonprofits, higher education, construction, and food and farming industries. 

She has successfully garnered hundreds of news story placements and led effective public relations and social media campaigns to grow her clients' offline and online communities to reach millions of customers. 

Shannon was named to Columbus Business First’s “Forty Under 40” Class of 2017. She is an active member of the American Advertising Federation (AAF) of Columbus, and in 2014 was awarded the President’s Award for her outstanding contributions to the organization. Shannon is also a proud Skimm'bassador.

In her free time, Shannon enjoys traveling, volunteering, event planning, live music and creating (and singing) amateur songs with her guitarist husband, Doug. Shannon resides in Columbus, Ohio.

Remember, we all want to belong.
At Remember Marketing it is our strong belief that we all want to belong and feel a part of the brands we choose to buy from and the businesses with which we interact. We specialize in creating memorable marketing concepts for any audience and have over a decade of experience offering marketing consulting to a variety of Fortune 500 companies, small businesses, government and membership-based organizations.

Much of our expertise has been gained by working with membership-based organizations; that’s how "REmember" came about. We help our clients find ways to make their customers feel like members, and we give them the right messaging strategies to remain top of mind when their “members” are ready to make a purchase decision. Remember Marketing is a coordination of talented marketing and advertising professionals led by Shannon Powell Rodocker. We hope you'll take a few minutes to look around and belong with us.

Address:
1020 Dennison Ave. STE 101 Columbus, OH 43201
Email:  info@remembermkt.com    
Contact:   Shannon Rodocker
Phone:  614-500-3448   FAX: 

             


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