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            Plan for Success & Stay Connected @ CULTIVATE!

GARDEN RETAIL:   Speakers / Sessions

Education is the Heart of Cultivate'21 ... AmericanHort offers 100+ educational sessions to provide you with industry best practices, fresh ideas, creative solutions. Cultivate'21 is a great opportunity to enhance your business and your career!
Plan for Success @ Cultivate'21 -- Preview Speakers, Educational Sessions

Speaker: Christopher Beytes, Editor Ball Publishing

Ball Publishing
Session: How to successfully integrate sustainable containers
.... Tuesday, July 13 • 9:30 AM - 10:30 AM

Christopher Beytes,  Editor Ball Publishing  Chris Beytes is editor of GrowerTalks and Green Profit magazines and author of the widely read weekly e-newsletter Acres Online, which reaches more than 23,000...
Speaker: Allison Zeeb, Potted Plants & Cut Flowers Supply Manager at Ball Seed Company

Ball Seed
Session: Tropical Plant Trends & Availability Q&A
Sunday, July 11 • 1:00 PM - 2:00 PM

Allison Zeeb Potted Plants and Cut Flowers Supply Manager at Ball Seed Company  With a passion for plants (especially houseplants!), Allison has had the privilege of managing Ball Horticulture's Tropical and Foliage Supply Chain....
Speaker: Dr. Gretchen Pettis, Entomologist BioSafe Systems

BioSafe Systems
Session: Pollinators and Retailer Commitments: Implementing Biorationals and Biologicals .... Sunday, July 11 • 3:45 PM - 4:15 PM
Dr. Gretchen Pettis,  Principal Entomologist BioSafe Systems, LLC Why Dr. Gretchen Pettis is the Bees Knees by Hannah Rouillard BioSafe Systems is truly fortunate to have recruited so much talent amidst a global health crisis. Dr. Gretchen...
Speaker: Tony Abruscato, President Flower Show Productions & The Get Growing Foundation

Chicago Flower & Garden Show
Session: Their Business is Poppin ... Sunday, July 11 • 4:00 PM - 5:00 PM
Tony Abruscato Mr. Green Chicago FLOWER SHOW PRODUCTIONS, INC. Affectionately called “Mr. Green Chicago” by his friends and supporters, Tony Abruscato’s broad experience in marketing, finance, promotions, sponsorship and executive...
Speaker: LaManda Joy, Owner City Grange

City Grange
Sessions: Developing a Store Within A Store - Their Business is Poppin!
LaManda Joy Owner City Grange  LaManda Joy believes the world would be a better place with more gardeners in it and her personal motto is United We Blossom. She is an author (Timber Press), national speaker, Illinois Extension Master gardener...
Speaker: AJ Lambert Director, Sales & Account Management at Container Centralen

Container Centralen
Session: Load Consolidation Program that Helps Growers and Retailers .... Tuesday, July 13 • 9:30 AM - 10:30 AM
AJ Lambert Director, Sales and Account Management at Container Centralen  Experienced Director Sales Account Management with a demonstrated history of working in the logistics and supply chain industry. Skilled in Operations Management,...
Speaker: Becky Paxton, Acct Executive Garden Media Group

Garden Media Group
Session Title: Mind the Gap .... Tuesday, July 13 • 8:00 AM - 9:00 AM
Becky Paxton, Account Executive Garden Media Group  Becky Paxton is an Account Executive at Garden Media Group. Becky joins the Garden Media team from the public gardens world, where she raised public awareness, attendance, and philanthropic...
Speaker: Katie Dubow, President at Garden Media Group

Garden Media Group
Three Sessions: 2022 Trends Report -- Developing a Store Within A Store .... Garden Retail Workshop: Taking it to the Next Level
Katie Dubow President at Garden Media Group    Katie is the second president of Garden Media Group, a women-owned and run public relations firm specializing in the home and garden industry and celebrating more than 30 years in business....
Speaker: Katie Elzer-Peters, Owner at Garden of Words, LLC

Garden of Words
Three Sessions: How to Manage E-commerce Staff .... Retail Ecommerce Opportunities for Growers .... Marketing Strategies to Increase Revenue
Katie Elzer-Peters Owner at Garden of Words, LLC  Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a marketing firm that specializes in green industry clients. For 12 years she has helped brick and mortar and e-commerces...
Speaker: Clint Albin, Retail Strategist at Landscapehub

Three Sessions: Garden Retail Workshop: Taking it to the Next Level ..... How to Communicate Your Green Values to Your Consumers .... 3 Ways to Continue Growth as Consumer Horticulture Stabilizes by 2025
Clint Albin  Retail Strategist at Landscapehub  I have  been involved in the nursery and retail business all my life. After LSU, I worked for Shemin Nurseries (IL, CT, MD) before becoming the director of Garden Centers of...
Speaker: Bisser Georgiev, Founder & CEO LiveTrends Design

LiveTrends Design (Dymak)
Session: Tropical Plant Trends & Availability Q&A ....
Sunday, July 11 • 1:00 PM - 2:00 PM

Bisser Georgiev,  Founder & CEO LiveTrends Design Group I was born in Bulgaria, but the US has been my home since the age of 19. I am a father, husband, creator and a driver. My happy place is in the open water, on the bike, and on a run:...
Speaker: Tammy Behm, Owner/Managing Director @ Maypop

Maypop Garden Shop
Session: Garden Retail Workshop -- Taking it to the Next Level ....
Saturday, July 10 • 7:30 AM - 5:30 PM

Tammy Behm, Owner and Managing Director Maypop Coffee & Garden Shop  Tammy Behm is the owner and managing director at the recently opened Maypop Coffee & Garden Shop in the greater St. Louis area. Maypop is a modern garden center...
Speaker: Bridget Behe, Professor of Horticultural Marketing at Michigan State University

Michigan State (Dept of Horticulture)
Four Sessions: Understanding Gardening Motivations ... Consumer Psychology ... Appealing to Customers .. Communicating Green Values
Bridget Behe  Professor of Horticultural Marketing at Michigan State University  Dr. Bridget Behe (pronounced bee-hee with two long e’s) is currently a Professor of Horticultural Marketing at Michigan State University. She teaches...
Speaker: Matthew Piscitelli, Owner Olson Greenhouses, Inc.

Olson’s Greenhouses
Session Title: Path of the Daff, Everything has a Journey .... Monday, July 12 • 9:30 AM - 11:30 AM
Matthew Piscitelli,  Owner Olson Greenhouses, Inc.  A successful businessman with an undergraduate degree from Bryant University and a master’s degree from Northeastern University, Matt resides with his beautiful wife and two...
Speaker: Marco Orlandelli, CEO at ORLANDELLI GROUP LLC

Orlandelli Group
Session: Developing a Store Within A Store
.... Sunday, July 11 • 2:30 PM - 3:30 PM

ORLANDELLI GROUP LLC .... Equipment to handle plants and flowers ORLANDELLI GROUP srl is a leading company in planning and manufacturing equipment to improve the handling and display of plants as well as flowers. For more than 30 years the company...
Speaker: Josh Kirschenbaum, Sales Account Manager and Chena Filios, Global Product Manager at PanAmerican Seed

PanAmerican Seed
Session: Making the Most of Home Gardening and Cooking at Home Trends .... Saturday, July 10 • 9:00 AM - 10:00 AM
Cheni Filios Global Product Manager for PanAmerican Seed's Handpicked Vegetables Collection   Since joining the vegetable team at PanAmerican Seed, Cheni has helped to double the company’s product portfolio and sales.  Recipient of...
Speaker: Patrick Cullina, Horticultural Design & Consulting

Patrick Cullina Horticultural
Session Title: Doubling Your Average Ticket Through Design-Driven Sales .... Tuesday, July 13 • 8:00 AM - 9:00 AM
Patrick Cullina, Owner Patrick Cullina Horticultural Design & Consulting  Patrick Cullina is an award-winning horticulturist, landscape designer, photographer, lecturer, and organizational consultant with more than twenty years of...
Speaker: Jessica DeGraaf .... Retail Account Manager at Proven Winners®

Proven Winners
Session: Their Business is Poppin! - Sunday, July 11 • 4:00 PM - 5:00 PM
Jessica DeGraaf Retail Account Manager at Proica ven Winners®  Jessica DeGraaf is a lifelong gardening enthusiast who quite literally grew up in the horticulture business, learning about plants while toting hoses through her parents’...
Speaker: Caroline Puller,  VP of Visual Design Seasonscapes


Caroline Puller,  Vice President of Visual Design Seasonscapes  Caroline Puller is VP of Design for Seasonscapes, a Texas based division of Natura a horticultural services company creating environments where people thrive!  Since...
Speakers: Emily & Brian Kellett, Owners/Founders at STUMP

Session: Making Houseplants Their Business
.... Sunday, July 11 • 1:00 PM - 2:00 PM

Emily & Brian Kellett Owners & Founders at STUMP   In 2015 Emily & Brian Kellett launched STUMP, a collection of interior plant retail shops in Ohio & Pennsylvania. Since they opened their first location four years ago, they...
Speaker: Bryce Anderson, Sales Manager The HC Companies

The HC Companies
Session: How to successfully integrate sustainable containers
.... Tuesday, July 13 • 9:30 AM - 10:30 AM

Bryce Anderson, Territory Sales Manager The HC Companies  Bryce works closely with growers on identifying container solutions, which provide upstream and downstream operational benefits. During his time at HC, Bryce has been involved in New...
Speaker: Jessie Jacobson, Owner at Tonkadale Greenhouse

Tonkadale Greenhouse
Two Sessions: Developing a Store Within A Store
.... Garden Retail Workshop: Taking it to the Next Level

Jessie Jacobson Owner at Tonkadale Greenhouse  Jessie Jacobson is the President and Owner of Tonkadale Greenhouse, an independent, single sight garden center in Minnetonka, MN. Jessie purchased the business from her grandparents on April 1,...
Speaker: Dan Johnston, President/Owner at Tri-State Foliage

Tri-State Foliage
Session: Where is the Tropical Industry Headed?
Sunday, July 11 • 9:30 AM - 10:30 AM

Daniel Johnston, is the President/Owner, of Tri State Foliage, Inc. in Cincinnati, Ohio. Tri State Foliage, Inc. was started in 1985. My goal was to supply quality tropical blooming and foliage plant material for the interiorscape market. Prior to...
Speaker: Brian Wildeman, Owner at Wilde Horticulture

Wilde Horticulture
Sessions: Their Business is Poppin! ..... Container Design With a Twist
Brian Wildeman Owner at Wilde Horticulture  Brian Wildeman discovered his love for the outdoors at an early age while helping his grandparents tend to their farm & garden. He attended Purdue University and earned a degree in landscape...
Speaker: Joe Baer, Founder & CEO at ZenGenius, Inc.

Two Sessions: How to Grow Your Business with Basic Visual Merchandising .... How to Create Memorable Store Experiences
Joe Baer Founder and CEO at ZenGenius, Inc.  Joe Baer is the Co-Founder, CEO and Creative Director of ZenGenius, Inc., which provides Visual Merchandising, Special Events and Creative Direction. His career encompasses over thirty years of...
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