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Education is the Heart of Cultivate'21 ... AmericanHort offers 100+ educational sessions to provide you with industry best practices, fresh ideas, creative solutions. Cultivate'21 is a great opportunity to enhance your business and your career!
Plan for Success @ Cultivate'21 -- Preview Speakers, Educational Sessions

Speaker: Bruce Hellerick, Director of Technical Services at Brightview Landscape Services

BrightView (Brickman Group)
Session: Labor Efficiency Through Innovations
... Sunday, July 11 • 9:30 AM - 11:00 AM

Bruce Hellerick Director of Technical Services at Brightview Landscape Services   A Brighter Future Begins Here. Your landscape. Your goals. That's our focus.   We’re making it easy for you to have beautiful landscapes and enduring success. See how BrightView is changing the industry and redefining the standards of excellence for landscape...
Speaker: Greg Davis, Director of Strategic Initiatives at Environmental Management Inc.

Environmental Management Inc
Session: Labor Efficiency Through Innovations
... Sunday, July 11 • 9:30 AM - 11:00 AM

Greg Davis Director of Strategic Initiatives at Environmental Management Inc. Environmental Management, Inc. (EMI) is a full-service landscape provider We offer design, construction, and maintenance programs to residential, commercial, and municipal (government) clients throughout Columbus and the surrounding metropolitan area. At EMI, customer...
Speaker: Cindy Funes, Owner & Designer Garden Revelry

Garden Revelry
Session Title: Finding Profitability in Container Design ....
Tuesday, July 13 • 8:00 AM - 9:00 AM

Cindy Funes, Owner, and Designer Garden Revelry, LLC  As a certified professional horticulturalist and owner of Garden Revelry LLC, I have been designing, installing and maintaining container gardens in the Pacific Northwest since 2008.  Along the way, my background in marketing, hands-on experience working with plants, and instructional...
Speaker: Leslie Herndon, President at Greenscape, Inc.

Greenscape, Inc
Four Sessions: Labor Efficiency Through Innovations ... Contract Management ... Efficiencies with Plant Choice .... Women in Horticulture
Leslie Herndon President at Greenscape, Inc.  Leslie Herndon is a 25+ year industry veteran, beginning with her first job at 15 years old working at a retail garden center, then a wholesale nursery and the Extension Service during college.  Leslie holds a bachelor’s degree in Horticulture from NC State University and joined Greenscape...
Speaker: Neal Glatt, Managing Partner at GrowTheBench

GrowTheBench
Three Sessions: Labor Efficiency Through Innovations ... How to Engage Great Employees ... The Art of Talent Management
Neal Glatt Managing Partner at GrowTheBench  Neal Glatt is a managing partner with GrowTheBench.com. In his career as a snow contractor, Neal joined Case Snow Management, Inc. as an Account Executive in 2010. The company owned a single pick-up truck and had annual revenues of less than $1 million. Leading the sales effort and...
Speaker: Jason Cromley, Owner at Hidden Creek Landscaping

Hidden Creek Landscaping
Session Title : Estimating -- Stop Guessing and Start Measuring ..... Tuesday, July 13 • 8:00 AM - 9:00 AM
Jason Cromley Owner at Hidden Creek Landscaping Inc.  Since co-founding Hidden Creek Landscaping in 1998, Jason has continually looked to the future with his goal of growing and expanding the business. He believes this comes directly from two critical drivers: the employees and the clients. Jason has been able to apply his positive attitude towards...
Speaker: Carrie Hancock, Seasonal Color Manager at Landscape Concepts Management

Landscape Concepts Management
Session: Labor Efficiency Through Innovations
... Sunday, July 11 • 9:30 AM - 11:00 AM

Carrie Hancock Seasonal Color Manager at Landscape Concepts Management Responsibilities:Manages all aspects of the Seasonal Color Department including installations, quality control, procurement and design. Education:The Ohio State University – Major Horticulture Degrees and Certificates:Associates Degree of ScienceCertified HorticulturistONLA...
Speaker: Joe Neal, Professor of Weed Science and Extension Specialist at North Carolina State

NC State University
Sessions (3): Strategies to Reduce Weed Control Costs .... Recognizing and Avoiding Herbicide Injury ... Glyphosate Toxicology Update
Joe Neal Professor of Weed Science and Extension Specialist at North Carolina State University  Dr. Joseph C. Neal is Professor of Weed Science and Extension Specialist for weed management in landscapes, nursery crops and Christmas tree production in the Department of Horticultural Science, NC State University. He received his Ph.D. in Weed Science...
Speaker: Steve Castorani, President/CFO at North Creek Nurseries

North Creek Nurseries
Session: Tune into Green Infrastructure Through the Power of Plants .... Tuesday, July 13 • 9:30 AM - 10:30 AM
Steve Castorani President/CFO at North Creek Nurseries Founded in 1988 by Dale Hendricks and Steve Castorani, North Creek is a propagation nursery that supplies starter plugs to wholesale and retail nurseries. We have a large selection of perennials, grasses and ferns with an emphasis on new varieties and Eastern North American natives and their cultivars....
Speaker: Ariana Torres, Assistant Professor, Agricultural Economics at Purdue University

Purdue (Extension / PPDL)
Session Title: Economics of Using PGRs in Landscape on Shrubs .... Monday, July 12 • 4:30 PM - 5:30 PM
Purdue Agricultural Economics Department Purdue’s Agricultural Economics Department covers a wide array of issues from development, trade, macroeconomics policy implications, agribusiness, production and consumption all the way to environmental and resource issues. Here in Ag Econ, we pride ourselves in our top-notch research, quality teaching and...
Speaker: Paul Westervelt, Chief of Container Operations at Saunders Brothers, Inc.

Saunders Brothers
Session: The New Perennial Movement: Why it Matters to Our Industry .... Saturday, July 10 • 4:00 PM - 5:00 PM
Paul Westervelt Chief of Container Operations at Saunders Brothers, Inc.  Paul Westervelt is a professional plant geek who has run the annual and perennial program for Saunders Brothers Nursery in Piney River, Virginia since 2004, where he grows over 800 varieties across 13 programs. He grew up in Winchester, Virginia, across from a multi-acre Oehme...
Speaker: Maria Zampini, President at UpShoot, LLC

UpShoot
Two Sessions: More Trees, Please! New Trees to Grow and Sell .... How to Communicate Your Green Values to Your Consumers
Maria Zampini President at UpShoot, LLC  Maria is a 4th generation nurseryman and proud of it! After graduating from Penn State with a BS in Horticulture, she ran the family’s 1000 acre wholesale nursery, destination attraction garden center and new plant research and development division. She took a new path in 2009 partnering with her father...
Speaker: Fred Gouker, Research Geneticist at USDA-ARS, U.S. National Arboretum

USDA-ARS Application Technology
Session Title: Boxwood Breeding ,,,, Sunday, July 11 • 3:05 PM - 3:50 PM
Fred Gouker Research Geneticist at USDA-ARS, U.S. National Arboretum  BBIG Co-Project Director and Plant Geneticist/Breeder with USDA-ARS, U.S. National Arboretum, Floral and Nursery Plants Research Unit in Beltsville, MD. His research program focuses on development of improved woody ornamental landscape plants with superior ornamental value and that...
Speaker: Richard Olsen, Director, U.S. National Arboretum at U.S. Department of Agriculture-Agricultural Research Service

USDA-ARS Application Technology
Session Title: Impact on Nurseries --- The U.S. Arboretum: Our Role, Your Future .... Saturday, July 10 • 1:00 PM - 2:00 PM
Richard Olsen Director, U.S. National Arboretum at U.S. Dept of Agriculture-Agricultural Research Service  Since 2015, Dr. Richard T. Olsen has served as the seventh Director of the United States National Arboretum (USNA). But Dr. Olsen was not always an administrator. From 2006 until his appointment, he was a research geneticist in the ornamental...
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