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Speaker: Ariana Torres, Assistant Professor, Agricultural Economics at Purdue University

Session Title:  Economics of Using PGRs in Landscape on Shrubs

Monday, July 12  4:30 PM - 5:30 PM

Description:  Labor is the single largest expense in agriculture, and the landscape industry is no exception. Labor costs can represent between 30% to 55% of all costs for landscape businesses (IBIS World, 2019). Thus, landscape managers are constantly looking for new technologies to reduce labor expenditures, one of them being PGRs (plant growth regulators) to maintain shrubs in landscapes. This presentation will provide information on labor savings and economic benefits of using PGRs for shrub maintenance. We will also cover how labor wages and pruning demand can affect the economic impact of PGRs. 

Level: Intermediate     Type: Business Operations

Purdue Agricultural Economics Department

Purdue’s Agricultural Economics Department covers a wide array of issues from development, trade, macroeconomics policy implications, agribusiness, production and consumption all the way to environmental and resource issues. Here in Ag Econ, we pride ourselves in our top-notch research, quality teaching and committed Extension. We also house some outstanding centers: the Global Trade Analysis Project (GTAP), the Center for Food and Agricultural Business (CAB), the Center for Commercial Agriculture (CCA) and many more.

Speaker: Ariana Torres 

Assistant Professor, Dept. Horticulture and Landscape Architecture & Agricultural Economics at Purdue University

Awards & Honors:

Faculty Engagement Scholar Nominee. (2019) College of Agriculture, Purdue University.

2019 ERSA Winter School Scholar. (2018) OECD and European Regional Science Association.

Kohls Outstanding Early Career Teacher Nominee. (2018) College of Agriculture, Purdue University.

Honorary Member of Golden Key International Honour Society. (2018) Golden Key International Honour Society.

PUCESA Early-Career Award. (2019) PUCESA.

Acorn Award: Seed for Success. (2019) Purdue University.

Scholarship of Engagement Fellows Program. (2019) Purdue University Office of Engagement.

Purdue Faculty Engagement Scholar Departmental Nominee. (2019) Department Agricultural Economics.

Selected Publications

Torres Bravo, A. P., & Rodriguez, O. (2020). Looking at the Motivations of Part-Time Farmers. Sustainability.

Langenhoven, P., Torres Bravo, A. P., & Behe, B. (2020). Characteristics of the U.S. Market for Melons. HortScience.

Torres, A., Barton, S., & Behe, B. (2019). Evaluating the Business and Owner Characteristics Influencing the Adoption of Online Advertising Strategies in the Green Industry. HortTechnology, 29(3), pp. 374-381. View Publication

Torres Bravo, A. P. (2019). What Does the 2017 Census of Agriculture Tell Us About Indiana Agriculture?. HO-307-W.

Torres Bravo, A. P. (2019). Investigating the Drivers of Farm Diversification Among U.S. Fruit and Vegetable Operations. Sustainability, 11View Publication

Lancaster, N., Torres Bravo, A. P., O'Donnell, M., Benjamin, T., Bruce, A., & Farmer, J. (2019). Is organic right for my grain operation?. Purdue Extension, HO-304-W.

Lancaster, N., & Torres Bravo, A. P. (2019). Looking at the Economic and Noneconomic Drivers of Farm Diversification. Journal of Food Distribution Research, 50(1), pp. 87-88.

Rodriguez, O., & Torres Bravo, A. P. (2019). Are Local Tomatoes More Expensive? A Comparison of Price Trends between Farmers Markets and Grocery Stores. Purdue Extension.

Torres Bravo, A. P. (2019). Indiana Farmers Markets: Specialty Crop Prices of the 2018 Market Season. Purdue Education Store, HO-386-W.

Torres Bravo, A. P. (2019). To Certify or Not to Certify: How Marketplace Relationships Affect the Adoption of Organic Certification by Fruit and Vegetable Farmers. Purdue Extension.

Purdue Extension .... Plant & Pest Diagnostic Laboratory
Purdue Extension offers research-based information and expertise to millions of Hoosiers — linking the research performed at Purdue University to innovative lifelong learning opportunities in all 92 counties. Our Educators, Specialists, and volunteers tailor programs at the county level to offer practical, relevant solutions to regional issues and improve the quality of life for current and future generations. They also partner with key decision-makers, organizations, businesses, and schools to develop, implement, and sustain these programs, in addition to providing community resources and expertise. We’re part of the Cooperative Extension Service, one of the nation’s largest providers of scientific research-based information and education. This network of colleges, universities, and the U.S. Department of Agriculture serves U.S. communities and counties in four program areas: Agriculture & Natural Resources, Health & Human Sciences, Community Development, and 4-H Youth Development.

The Purdue University Plant and Pest Diagnostic Laboratory works to diagnose plant diseases and identify insects, plants and weeds and other plant and pest problems. This service is provided for the specialists and county extension educators of the Purdue University Cooperative Extension Service and Purdue University's research faculty, staff, and students as well as for private businesses and citizens of Indiana.

Address:     915 West State St. West Lafayette IN 47907
Email:    ppdl-info@purdue.edu     Contact:  
Phone:    765-494-7071   FAX:  765-494-3958


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