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Speaker: Jennifer Moss, Owner + Director of Sales & Marketing Moss Greenhouses




Session Title: The Power of Adaptation and Learning to Pivot

Monday, July 12  11:00 AM - 12:00 PM

2020 taught us a lot about the power of being adaptable and 2021 is bringing new challenges as we transition through a post-pandemic world. The power to pivot is going to become a “make or break” mechanism for companies to survive and thrive in the world after COVID-19. In this session, we will go through case examples prior to and during the pandemic from companies that thought outside of the box and turned their struggles into opportunity and profit. 

Level: All Audiences          Type: Business Operations



Session Title: Houseplants: The Plant Parent Movement

Description: ON DEMAND

In this session, we will show you how to bring the houseplants trend to your own garden center and help you make it yours. Houseplants aren't a new thing and more than a few of us think of grandma and her African Violet she loved so much. But now they are back in the spotlight again and boy are we excited! We will explore history, trends, education, selection and how this will take us into the next generation of new gardeners and our NEXT CUSTOMER. 

This session is part of the Cultivate’21 on-demand package. Access to this package is available through separate purchase. To learn more about how to purchase the Cultivate’21 on-demand education package go to AmericanHort.org/Cultivate/On-demand. 

Level: All Audiences           Type: Trends


Jennifer Moss

Owner, Director of Sales & Marketing Moss Greenhouses 

Jennifer Moss was born and raised in Jerome, Idaho, basically in her family greenhouse where she has been working on and off since she was 8 years old. While not part of her “original plan”, Jennifer came back to Moss Greenhouses, a nearly 13 acre and 400,000 square foot greenhouse and retail operation, full-time in 2010 and serves as Director of Sales and Marketing. She and her brother are working together to take over leadership of their family company, one that prides itself on integrity and has more than 100 employees in peak season. Under Jennifer’s leadership she has grown sales in the grocery channel selling two brands into over 80 stores. She’s also led expansion into a multi-location farm store chain. She loves being a part of a growing industry that brings beauty and food to the world and focuses her work on generating the next customer. Jennifer enjoys building teams and training people. Prior to returning to the greenhouse, Jennifer was an assistant general manager in the restaurant industry where she further honed her knowledge and appreciation of customer service and team building. Jennifer is President-Elect of the Idaho Nurserymen and Landscape Association and is a speaker on GMO’s fact vs fiction and on the houseplant and plant parent movement. She is a University of Idaho Vandal Alumni with two bachelor’s degrees focused on marketing and public relations, event planning and communications. She is a member of AmericanHort’s Generation Next community connector group and believes the association has potential to guide the conversation of where are industry is heading, an effort she wants to be a part of. She’s a long-time Rotary International member and values giving back to her community. In May of this year Jennifer was named one of GPN magazine’s 2020 40 under 40 honorees, a program that recognizes 40 industry professionals under the age of 40 who are deemed movers and shakers who are helping influence the future of the horticulture industry. On a personal note, she is an avid skier, snowshoer, runner, reader and cook. 


Moss ... Quality Annuals, Perennials, Herbs, Hanging Baskets and Vegetables.  
We are a Wholesale Bedding Plant Grower delivering to 6 different states in a 500 mile radius of Jerome Idaho. We grow a wide variety of annuals, perennials, vegetables and herbs.



We specialize in hanging baskets and containers. Our product is One-Of-A-Kind and Always QUALITY! We do have a small retail store on-site that is open to the public from March to July each season. At Moss Greenhouses – Where We Grow What We Sell -- There is always something exciting going on at Moss Greenhouses. Check out our website and blog to get a great idea of what is happening today in the greenhouses.

Address:     269 South 300 East Jerome, ID 83338
Email:    info@mossgreenhouses.com     Contact:   Dana Moss
Phone:    208-324-1000   FAX:  208-324-7391


             




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