Session: How to successfully integrate sustainable containers into the market: An overview of growing practices, marketing and profitability
Tuesday, July 13 • 9:30 AM - 10:30 AM
A new Capgemini Report revealed that 79% of consumers are altering their overall purchasing habits towards sustainable products due to a dramatic shift in social and environmental reasonability.
For growers and garden centers, this translates to an opportunity to increase the market penetration of sustainable containers to an audience now craving such environmentally friendly alternatives.
The word “sustainable” is broad and therefore not easily defined, understood or translated for practical applications among growers and garden centers. Especially when it concerns black resin containers, which are commonly used to commercially cultivate plants before being sold to consumers who are left figuring out the proper method for disposal.
For growers, we’ll shatter the myths that sustainable containers require revamping your current growing operation and are limited in strength and durability.
For retailers, we’ll provide better tools to communicate with your growers about sustainable demands, as well as how to effectively market these products to a diverse audience.
Overall, you’ll walk away enlightened by the strong value proposition sustainable containers possess. Armed with increased social responsibilities, consumers are willing to pay more for these alternative products, which in turn generates more revenue at retail while contributing to the overall health and well-being of the planet.
Come join us for this engaging discussion!
Level: All Audiences Type: Growing
Evaluation Link: https://cultivate.cnf.io/sessions/kp5d