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Speaker: Korey Mensch, Owner Mensch Greenhouse




Session: How to successfully integrate sustainable containers into the market: An overview of growing practices, marketing and profitability

Tuesday, July 13  9:30 AM - 10:30 AM

A new Capgemini Report revealed that 79% of consumers are altering their overall purchasing habits towards sustainable products due to a dramatic shift in social and environmental reasonability.

For growers and garden centers, this translates to an opportunity to increase the market penetration of sustainable containers to an audience now craving such environmentally friendly alternatives.

The word “sustainable” is broad and therefore not easily defined, understood or translated for practical applications among growers and garden centers. Especially when it concerns black resin containers, which are commonly used to commercially cultivate plants before being sold to consumers who are left figuring out the proper method for disposal.

For growers, we’ll shatter the myths that sustainable containers require revamping your current growing operation and are limited in strength and durability.

For retailers, we’ll provide better tools to communicate with your growers about sustainable demands, as well as how to effectively market these products to a diverse audience.

Overall, you’ll walk away enlightened by the strong value proposition sustainable containers possess. Armed with increased social responsibilities, consumers are willing to pay more for these alternative products, which in turn generates more revenue at retail while contributing to the overall health and well-being of the planet.

Come join us for this engaging discussion! 

Level: All Audiences           Type: Growing

Evaluation Link: https://cultivate.cnf.io/sessions/kp5d


Session Speakers:

Bryce Anderson, Territory Sales Manager at The HC Companies ... MODERATOR
Christopher Beytes, Editor at Ball Publishing .... PANELIST
Korey Mensch, Owner at Mensch Greenhouse .... PANELIST
Mark Yelanich, Director of Research at Metrolina Greenhouses .... PANELIST

Korey Mensch,

Owner Mensch Greenhouse 

Korey is the owner of Mensch Greenhouse in Avon, South Dakota - a 150,000 square foot wholesale growing operation which cultivates high-quality plant material for distribution to independent garden centers throughout the northern plains of the United States. A third-generation owner, Mensch Greenhouse was originally started by Korey’s Grandparents back in 1957, with Korey taking ownership of the operation in the year 2000 from his father Lyle Mensch. Korey is a graduate of South Dakota State University where he earned a degree in horticulture.

Wholesale greenhouse & flower shop
Mensch Greenhouse, Inc. is a family owned wholesale greenhouse operation. Supplying independent retailers with the highest quality plants in the region for over 60 years.

Address:   503 North Pine St. Avon, SD 57315
Email:      Contact:  
Phone:  (605) 286-3638   FAX: 

             



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