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BUSINESS PLUS:  Speakers / Sessions

Education is the Heart of Cultivate'21 ... AmericanHort offers 100+ educational sessions to provide you with industry best practices, fresh ideas, creative solutions. Cultivate'21 is a great opportunity to enhance your business and your career!
Plan for Success @ Cultivate'21 -- Preview Speakers, Educational Sessions

Speaker: Craig Regelbrugge, Senior VP Public Policy, Government Relations at AmericanHort

Two Sessions: Monday, July 12 - Winning in Advocacy: A Year in Review ... Policy and Labor: Impact on Greenhouse and Nursery Growers
Craig Regelbrugge  Senior Vice President of Public Policy and Government Relations at AmericanHort  Craig Regelbrugge serves as senior vice president at AmericanHort, where he leads the staff team responsible for public policy, industry...
Speaker: Katie Gustafson, Marketing Communications Specialist AmericanHort

Session: Ignite! With the AmericanHort HortScholars .... On Demand
Katie Gustafson,  Marketing Communications Specialist AmericanHort  Katie Gustafson joined the AmericanHort team in June 2018 as a marketing communication specialist with primary responsibilities for content creation and graphic...
Speaker: Ken Fisher, President & Chief Executive Officer AmericanHort

Session Title: Keynote - AmericanHort State of the Industry Presentation .... Monday, July 12 • 8:00 AM - 9:00 AM
Ken Fisher, President & Chief Executive Officer AmericanHort  Prior to joining AmericanHort in May 2016 as AmericanHort President and CEO, Ken spent 20 years in senior management positions leading industrial and consumer products companies...
Speaker: Tal Coley, Director of Government Affairs at AmericanHort

Session Title: Winning in Advocacy - A Year in Review
Monday, July 12 • 1:30 PM - 2:30 PM

Tal Coley Director of Government Affairs at AmericanHort  Tal Coley is the director of government affairs for AmericanHort out of Washington, D.C., where he conducts outreach on industry objectives and external affairs initiatives. He joined...
Speaker: Ryan McEnaney, Public Relations & Communications Specialist Bailey Nurseries

Bailey Nurseries
Session Title: Social Media Crash Course .... On Demand
Ryan McEnaney, Public Relations & Communications Specialist Bailey Nurseries Inc  Ryan McEnaney is a garden communicator and fifth-generation family member at Bailey Nurseries. He also serves as spokesperson for the...
Speaker: Terri McEnaney, CEO/Owner at Bailey Nurseries

Bailey Nurseries
Session Title:  Women in Horticulture --- A Powerful, Inspiring Networking Experience .... Monday, July 12 • 12:00 PM - 1:30 PM
Terri McEnaney CEO/Owner at Bailey Nurseries  Terri McEnaney is CEO of Bailey Nurseries, Inc., and a 4th Generation leader in her family’s nursery business.  Since 1905, Bailey Nurseries has remained a family-owned company...
Speaker: Anna Ball, CEO/President at Ball Horticultural

Ball Horticultural
Session: Are We Making Progress Toward Closing the Workforce Gap in Horticulture ..... Tuesday, July 13 • 8:00 AM - 9:00 AM
Anna Ball CEO/President at Ball Horticultural Company  Anna Caroline Ball is President and CEO of the 111-year-old Ball Horticultural Company, which specializes in all aspects of horticulture, including breeding, biotechnology, production, and...
Speaker: Cole Mangum, Vice President at Bell Nursery USA

Bell Nursery
Session Title: Are We Making Progress Toward Closing the Workforce Gap in Horticulture ..... Tuesday, July 13 • 8:00 AM - 9:00 AM
Cole Mangum Vice President at Bell Nursery USA LLC  Cole joined Bell Nursery full time 2008 working alongside Tom Wheeler assisting with growing operations. The following year, he moved to Allentown, Penn., to manage Bell's distribution...
Speaker:  Sam Kirkland, Epicor

Epicor Software
Session Title: Visioning to 2025 .... Sunday, July 11 • 1:00 PM - 2:00 PM
Sam Kirkland, Sam National Business Development Strategist Epicor  Sam Kirkland brings over 37 years of experience to his role at Epicor Software Corporation. He joined Epicor in May 2011 following a merger with Activant Solutions Inc.,...
Speaker: Gary Cortes, Partner at FlowVision, LLC

Two Sessions: Lean Flow in Sales & Marketing .... Load Consolidation Program that Helps Growers and Retailers
Gary Cortes Partner at FlowVision, LLC  Gary’s 30 years of Lean Flow Manufacturing experience includes actual implementations in factories where he worked at as well as guiding Lean Flow implementations in companies around the world. In...
Speaker: Katie Elzer-Peters, Owner at Garden of Words, LLC

Garden of Words
Three Sessions: How to Manage E-commerce Staff .... Retail Ecommerce Opportunities for Growers .... Marketing Strategies to Increase Revenue
Katie Elzer-Peters Owner at Garden of Words, LLC  Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a marketing firm that specializes in green industry clients. For 12 years she has helped brick and mortar and e-commerces...
Speaker: Leslie Halleck, Green Industry Consulting & Marketing at Halleck Horticultural

Halleck Horticultural
Four Sessions: Women in Horticulture .... Art of Mentoring and Being Mentored .... Strategies for Challenging Gender Bias .... Becoming a More Powerful Communicator
Leslie Halleck Green Industry Consulting & Marketing at Halleck Horticultural  Leslie F. Halleck is a certified professional horticulturist (ASHS) who has spent her 28-year career hybridizing horticulture science with home gardening...
Speaker: John Kennedy, Owner at John Kennedy Consulting

John Kennedy Consulting
Six Sessions: Creating a Culture of Metrics & Performance Reviews, Dealing with Difficult Employees, Transformational Sales, Setting Up Your Crew Leaders, Becoming Comfortable with Being Uncomfortable
John Kennedy Owner at John Kennedy Consulting  Speaker, author and strategist John Kennedy has presented to over 500,000 audience members over the last 20 years including countless audiences in the landscape and green industry. His extensive...
Speaker: Jon Petz, Motivational Keynote Speaker

Jon Petz Experience
Session: Morning Jolt Keynote ... Sunday, July 11 • 8:00 AM - 9:00 AM
Jon Petz, Motivational Keynote Speaker Jon Petz Experience  Jon Petz is a two-time, best-sellers list author, motivational keynote speaker on performance and the power of human connections. He brings this passion and energy for performance,...
Speaker: Laura Caldie, Digital Marketing & Nicole Castellano, Greenhouse Sales @ Maypop

Maypop Garden Shop
Sessions: Instagram Masterclass - How to Maximize Use of Instagram as Powerful Sales, Marketing, Customer Relationship Tool ----- Monday, July 12 • 4:30 PM - 5:30 PM -- Tuesday, July 13 • 11:00 AM - 12:00 PM
Nicole Castellano, Greenhouse Sales Lead Maypop Coffee & Garden Shop  St. Louis, Missouri, born and raised and received my Bachelors in Public Relations from Webster University. In 2014, I moved to Denver, Colorado where I lived for almost...
Speaker: Lisa Minter-Bustin, Manager of Garden Retail at Minter Country Garden

Minter Country Gardens
Session: Women in Horticulture – A Powerful, Inspiring Networking Experience ... Monday, July 12 • 12:00 PM - 1:30 PM
Lisa Minter-Bustin Manager of Garden Retail at Minter Country Garden  Lisa Minter-Bustin is manager of Minter Country Garden in Chilliwack, British Columbia. She leads The Country Garden team that sources an astonishing selection of new plants...
Speaker: Jennifer Moss, Owner + Director of Sales & Marketing Moss Greenhouses

Moss Greenhouses
Session Title: The Power of Adaptation and Learning to Pivot ....
Monday, July 12 • 11:00 AM - 12:00 PM

Jennifer Moss Owner, Director of Sales & Marketing Moss Greenhouses  Jennifer Moss was born and raised in Jerome, Idaho, basically in her family greenhouse where she has been working on and off since she was 8 years old. While not part of...
Speaker: Tom Shay, Principal at Profits Plus Solutions, Inc

Profits Plus Solutions
Three Sessions: Basic Financials 101 .... How To Get More From Your Investment .... Pricing Strategies
Tom Shay Principal at Profits Plus Solutions, Inc  Tom Shay's experiences as a fourth generation small business owner provide him with the knowledge and background to present tried and proven ideas to assist owners, managers, and staff with...
Speaker:  Shannon Rodocker, President and CEO at Remember Marketing

Remember Marketing
Two Sessions: Growing an Integrated Marketing Plan to Maximize Your Budget .... The Basics of Facebook for Business
Shannon Rodocker President/CEO at Remember Marketing Shannon is what some would call a detail-oriented, idea woman with an on-track vision for success. She has helped local and national organizations win business and reach relevant audiences...
Speaker: Jazmin Albarran, Director Seed Your Future

Seed Your Future
Two Sessions: Progress Toward Closing Workforce Gap in Horticulture .... Making Your Company Attractive to Next Wave of Employees
Jazmin Albarran,  Executive Director Seed Your Future  Jazmin joins Seed Your Future as Executive Director with over a decade of change and systems management experience. With a solid knowledge of associations and philanthropy, she will...
Speaker: Doug Ferreira & Warren Shiver, Symmetrics Group

Symmetrics Group
Two Sessions: Business Strategy Though the Lens of Michael Porter’s “5 Forces” ..... Getting To Yes - Best Practices in Negotiations
Doug Ferreira, Coach, Consultant and Facilitator Symmetrics Group  Doug Ferreira brings over 30 years of experience in sales, sales leadership and sales effectiveness to his role as a coach, consultant and facilitator.  He started his...
Speaker: Nick Pasculli, Owner TMD Creative

TMD Creative
Three Sessions: Finding Your Silver Lining - Post COVID ..... Website Redesign (How to Plan for Success and avoid Pitfalls)
Nick Pasculli, Owner TMD Creative  Nick founded TMD Creative after recognizing that small- to mid-sized organizations, businesses, and nonprofits would benefit from the expertise of an agency that understands their needs. Before establishing...
Speaker: Russell Clayton, Co-Founder & Lead Trainer at Work-Life Insights

Work-Life Insights
Two Sessions: Using Emotional Intelligence to Improve Your Performance and Team .... Building the Superpower of Resilience
Russell Clayton Co-Founder and Lead Trainer at Work-Life Insights  Russell Clayton is an author, speaker, and college professor. His latest book is Balancing Life. Dr. Clayton has had the privilege of speaking to and leading workshops for...
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