Session Schedule .... Education is the Heart of Cultivate'21! AmericanHort assembles and offers 100+ educational sessions, as well as a variety of Workshop and Industry Production Tours and much more throughout the Cultivate schedule. The objective is to provide you with industry best practices, fresh ideas, and creative solutions to common challenges – so that you can become more efficient, productive and prepared for the future.
9:00 AM - 9:45 AM
But They Said Hemp Was Legal! What Every Hemp Grower Needs to Know About Evolving Laws & Regulations Impacting the Industry
Christopher Strunk Gordon Rees Scully Mansukhani
10:00 AM - 11:00 AM
Opportunities in Hemp Cultivation for the Floriculture Industry
Josh Schneider Founder and CEO at Cultivaris
11:15 AM - 12:15 PM
Greenhouse Needs for Hemp Production
Tami Van Gaal Peter Armando, Griffin Supplies
1:30 PM - 2:30 PM
Fine Tuning Your Hemp Field Production
Matt Justice The Hemp Mine
2:45 PM - 3:45 PM
Stop the Rot: What You Can't See Can Hurt Your Bottom Line
Janna Beckerman, PhD Professor at Purdue University
4:00 PM - 5:00 PM
Pest Management Strategies for Hemp
Suzanne Wainwright-Evans Owner at Buglady Consulting
7:00 AM - 5:30 PM
Garden Center Retail Tour
Oakland Nursery, Wilsons Garden Center
Greenhouse Production Tour
Case Verde Growers, Pettiti’s Garden Center, Thorsen’s Greenhouse
Landscape Zoo Tour
Columbus Zoo & Aquarium
Nursery Production Tour
Bluestone Perennials, North Coast Perennials, Ridge Manor Nursery.
7:00 AM - 6:30 PM
Pest Diagnostics & Technology Workshop
Suzanne Wainwright-EvansJohn Sanderson
7:30 AM - 5:30 PM
Garden Retail Workshop: Taking it to the Next Level
Clint AlbinTammy Behm Katie Dubow Jessie Jacobson
8:00 AM - 12:00 PM
The Art of Talent Management: How to Hire and Coach Talent for Long-Term Success
Neal Glatt Managing Partner at GrowTheBench
8:00 AM - 5:00 PM
Building a Better Workforce
9:00 AM - 10:00 AM
Efficiency Trends for Greenhouse Production
John Erwin Professor and Chair, Plant Science at University of Maryland
Impact of Genetics and Environment on Hemp Yield and Quality
Bruce Bugbee Professor at Utah State University
Using both SANC and Plant Sentry to Increase Productivity and Sales
Tom Buechel Chief Compliance Officer Plant Sentry
9:15 AM - 10:15 AM
Making the Most of Home Gardening and Cooking at Home Trends
Cheni Filios Josh Kirschenbaum PanAmerican Seed
10:15 AM - 11:15 AM
Crop Forecasting for Greenhouse Young Plant, Flower, and Field Hemp Production
Travis Higginbotham Co-owner, VP Sales The Hemp Mine
10:30 AM - 11:30 AM
Changes for the Better: Our Industry’s Evolution
James Berry President at J Berry Nursery
FSI/MPS: A View on Worldwide Developments on Sustainability
Jeroen Oudheusen Remco Jansen Floriculture Sustainability Initiative
10:45 AM - 11:45 AM
Help Your Plants Weather the Weather: Improving Plant Stress Tolerance in Container-Nursery Production
Michael Brownbridge Biological Program Manager at BioWorks, Inc.
11:30 AM - 12:30 PM
Hemp Fertility and Nutrient Management to Maximize Yield
Cari Peters Dan Gillespie Technical Specialist at JR Peters, Inc.
1:00 PM - 2:00 PM
Getting Down to Business: Managing Costs, Risks and Profitability
Mike Gooder President and Co-Owner Plantpeddler
Impact on Nurseries: The U.S. Arboretum - Our Role, Your Future
Richard Olsen Director, U.S. National Arboretum at USDA - ARS
1:00 PM - 5:00 PM
Cultivating a Company Culture
Neal Glatt Managing Partner GrowTheBench
Moss Wall Workshop
Michael Creath Jessie Laux Nicolas Rousseau
1:15 PM - 2:15 PM
Basics of Growing Common Foliage Plants
Harvesting, Drying, and Processing Hemp
Allison Justice Co-owner at The Hemp Mine
2:30 PM - 3:30 PM
For the Common Good: Public Breeding Programs Address the Needs of the Industry
Ryan Contreras Associate Professor at Oregon State
Beyond CBD: Growing the Hemp Economy
Josh SchneiderCultivaris
Growers of All Sizes Can Make Wise Automation Investments
Rob Lando Mike Vallafskey AgriNomix
Hemp Growers Speak Out
Laura Drotleff Barry Hartsock
The New Perennial Movement: Why it Matters to Our Industry
Paul Westervelt Chief of Container Operations at Saunders Brothers, Inc.
The Nuts & Bolts of Getting Into Hydroponics
Christopher Currey Associate Professor at Iowa State
4:15 PM - 5:15 PM
Successful Combos: Baskets and Containers that Work for Growers and Consumers
Nathan Sell Sales Manager at Dummen Orange
5:00 PM - 7:00 PM
OSU Cultivar Trials
8:00 AM - 9:00 AM
Morning Jolt Keynote
Jon Petz Motivational Keynote Speaker
9:30 AM - 10:30 AM
Basics of Producing Culinary Herbs and Vegetable Transplants
Christopher Currey Roberto Lopez
Creating a Culture of Metrics
John Kennedy Owner at John Kennedy Consulting
Cut Flower Series: The Latest and Greatest New Cut Flowers!
John Dole Nathan Jahnke
The Inside to Understanding Gardening Motivations
Bridget Behe Professor Horticultural Marketing at Michigan State
Understanding and Maximizing the Value of Root Zone Microbes
Jozsef Racsko Technology Manager at Mycorrhizal Applications
Where is the Tropical Industry Headed?
Dan Johnston President/Owner at Tri-State Foliage
9:30 AM - 11:00 AM
Labor Efficiency Through Innovations
Neal Glatt, Moderator Greg Davis Carrie Hancock Bruce Hellerick Leslie Herndon
9:45 AM - 10:45 AM
Finding Your Silver Lining - Post COVID
Nick Pasculli Owner TMD Creative
New Lighting Strategies for Greenhouse and Indoor Crop Production
Bruce Bugbee Marc van Iersel
Strategies to Reduce Weed Control Costs in Container Nurseries
Joe Neal North Carolina State
10:00 AM - 10:30 AM
LALSTOP K61 WP/G46 WG: Next-generation soilborne & foliar disease management from established biofungicide technologies
Matthew Krause North America Lallemand Plant Care
10:45 AM - 11:15 AM
Protecting Poinsettias
Nancy Rechcigl Field Technical Manager, Syngenta
11:00 AM - 11:45 AM
Lighting and CO2 Management and Optimization
Jennifer Boldt Joshua Craver
11:00 AM - 12:00 PM
2022 Trends Report
Katie Dubow President at Garden Media Group
Creating & Providing Effective Performance Reviews
Greenhouse Strawberry Production to Extend Your Local Market Season
Mark Kroggel Chieri Kubota The Ohio State University
Don't Let the Bark Bite: Proper Handling, Storage, and Utilization of Bark Substrates
Brian Jackson North Carolina State University
11:30 AM - 12:00 PM
Come see what's new at The HC Companies!
Chris Soltis Mark Wilkinson
1:00 PM - 1:20 PM
Boxwood Blight Research: What's the BBIG Deal?
Chuan Hong Professor at Virginia Tech
Best Practices in Contract Management
Leslie Herndon President at Greenscape, Inc.
Dealing with Difficult Employees
Great PGRs to Reduce Labor Costs
John Erwin Plant Science University of Maryland
Making Houseplants Their Business
Emily & Brian Kellett Owners & Founders at STUMP
Maximizing your Postharvest Potential for Cut Flowers
Alicain Carlson Rolf Timmerman
Tips for Producing High-Quality, Non-Flowering, and Flavorful Culinary Herbs
Tropical Plant Trends & Availability Q&A
Dan Johnston, ModeratorAndrew Britten Bisser Georgiev Allison Zeeb
Visioning to 2025
Clint Albin Sam Kirkland
Approaching Grower-Level Pricing with a Strategy in Mind
Charlie Hall Int'l Floriculture at Texas A&M
1:20 PM - 2:00 PM
Fungicides and Management Implications for Boxwood Health
Jim LaMondia Chief Scientist at Connecticut Agricultural Experiment Station
1:30 PM - 2:00 PM
Seido, a novel fungicide for powdery mildew control in ornamentals
Carlos E. Bográn, PhD Sr. Technical Manager OHP
2:10 PM - 2:55 PM
Forecasting Systems for Boxwood Blight
Len Coop Associate Professor at Oregon State
2:15 PM - 2:45 PM
Updates on the label expansion of Asperello T34®, Now available for use in hemp, outdoor ornamentals, vegetable, and fruit crops
Veronica Cervantes Elwood Roberts
Developing a Store Within A Store
Katie Dubow, Moderator Jessie Jacobson LaManda Joy Marco Orlandelli
How Leading Companies Implement and Evaluate New Technologies and Processes
Edward McDonnell Matt Nelson
In Deep Water: Making Sense of New Nursery Irrigation Technology and Strategies
Amy Fulcher University of Tennessee
Key Production Tips on Cut Flower Varieties for Fall and Winter
Scott Rusch BloomStudios Cut Flowers
Policy and Labor: Impact on Landscape Operations
Luke Hettinger Lynn Jacquez Shawn Packer
Succession Planning When There is No Succession
Todd Downing Chris Cimaglio Ben Molenda
Thinking about joining the hemp industry?
How to Put Together Effective Programs for Foliar Diseases of Greenhouse Ornamentals
Ann Chase Owner Chase Agricultural Consulting
Transformational Sales
3:00 PM - 3:30 PM
DJB Battery - Powered Backpack Sprayer and Time - Interval Doser All-in-One
Dan Shumaker Product Manager Jacto Inc
3:05 PM - 3:50 PM
Boxwood Breeding
Fred GoukerUSDA-ARS, U.S. National Arboretum
3:45 PM - 4:15 PM
Pollinators and Retailer Commitments: Implementing Biorationals and Biologicals to Meet New Requirements
Gretchen Pettis Entomologist BioSafe Systems
First-Year Flowering Perennials
Chris Fifo Darwin Perennials® at Ball Hort
Help! I Need Somebody: How to Hire & Effectively Manage E-commerce Staff
Katie Elzer-Peters Owner at Garden of Words
How to Engage Great Employees
Providing Holiday Décor and Making it Profitable
Caroline Puller VP of Visual Design Seasonscapes
Recognizing and Avoiding Herbicide Injury to Landscape Plants
The Template Method for Growing: Case Studies in Maximizing Quality and Efficiency
Matt Foertmeyer, Moderator Bob Dickman Jason Twaddell
Their Business is Poppin!
Jessica DeGraaf Tony Abruscato LaManda Joy Brian Wildeman
Good Things Come in Threes (or more): Insecticide Resistance Management for Nurseries
Juang Chong Professor at Clemson University
Lean Flow in Sales and Marketing
Gary Cortes Partner at FlowVision
Keynote: AmericanHort State of the Industry Presentation
Ken Fisher Charlie Hall Craig Regelbrugge
9:15 AM - 10:00 AM
Measurement of Plant Nitrogen Status in Floriculture and Nursery Production Using Smartphones
Krishna Nemali Environment AG Purdue University
Expand your Market: Retail Ecommerce Opportunities for Wholesale Growers
How Interiorscapers Innovated in 2020
Matt Nelson, Moderator Jan Goodman Genevieve Reiner Mills
Leveraging Lavenders
Lloyd Traven President at Peace Tree Farm
Mastering the Art of Mentoring and Being Mentored
Leslie Halleck Consulting Halleck Horticultural
Merchandising 101: How to Grow Your Business with Basic Visual Merchandising Techniques
Joe Baer Founder/CEO at ZenGenius, Inc.
New PGR Application Methods for Improving Consistency and Crop Quality
Roberto Lopez Associate Professor at Michigan State
Setting Up Your Crew Leaders and Crew for Success
9:30 AM - 11:30 AM
Path of the Daff, Everything has a Journey
Matthew Piscitelli Owner Olson Greenhouses, Inc
Business Strategy Though the Lens of Michael Porter’s “5 Forces”
Doug Ferreira Symmetrics Group
Managing Mealybugs Without a Blowtorch
10:15 AM - 11:00 AM
RFID & Beyond:Using RFID, Drones, and BLE to Improve Crop Inventory Management
Joe Maja Assistant Professor/Research Clemson University
Experiential Merchandising: How to Create Memorable Store Experiences That Will Keep Your Customers Coming Back for More
Policy and Labor: Impact on Greenhouse and Nursery Growers
Craig Regelbrugge Thomas Bortnyk, Esq. Lynn Jacquez Shawn Packer
The Power of Adaptation and Learning to Pivot
Jennifer Moss Moss Greenhouses
The Reality of Taking on Field Hemp Production: From Preparation to Harvest
Matt Justice George Grant
11:15 AM - 12:00 PM
Glyphosate Toxicology Update and Alternatives for Weed Control in Landscapes
Getting To Yes - Best Practices in Negotiations
Where Did That Come From? Disease Control in Propagation
12:00 PM - 1:30 PM
Women in Horticulture – A Powerful, Inspiring Networking Experience
Leslie Halleck, Moderator Leslie Herndon Terri McEnaney Lisa Minter-Bustin
1:00 PM - 1:40 PM
How safe is safe enough? Buddleja as a test case for breeding for sterility
Go Small - Gain Big: Micro-Marketing Strategies to Increase Revenue
Introduction of Electrical Stimulation to Plant Grow
Erdem Bilaloglu M,Sc. P.Eng. Yunustech Inc
Building a Foliage and Tropicals Program
Andrew Britten Production Manager ForemostCo
Nick Pasculli TMD Creative
Growing Media Growing Scarce? Supply and Demand Challenges Explained
Brian Jackson North Carolina State
More Trees, Please! New Trees to Grow and Sell
Maria Zampini President at UpShoot, LLC
Using Emotional Intelligence to Improve Your Performance and Team
Russell Clayton Co-Founder at Work-Life Insights
1:30 PM - 4:00 PM
Establishing Relationships with Building Specifiers: A GPGB Workshop
Mike Senneff, Moderator Sonja Bochart Mary Golden Edward McDonnell
1:45 PM - 2:45 PM
Pest Management Update
Winning in Advocacy: A Year in Review
Craig Regelbrugge & Tal Coley Government Affairs AmericanHort
1:50 PM - 2:30 PM
The Curious Case for Plant Collections: Esoteric, Eccentric or Extraordinary?
Richard Olsen Director, U.S. National Arboretum
Aphid control using Chrysoperla carnea in Hemp and Pepper
Amanda Brown Elwood Roberts,
Advances in Biocontrols in Ornamentals
Steven Arthurs BioBee USA
3:00 PM - 4:00 PM
Consumer Psychology: Their Perspectives on Pricing, FOMO, Micromarketing and More!
Bridget Behe Professor Horticulture Michigan State
Dahlias Demystified
Alicain Carlson & James Gibson Syngenta Flowers
Efficiencies with Plant Choice and Design with Seasonal Color
Nursery Field Soil Health
Jim Owen Research Horticulturist USDA-ARS
Strategies for Challenging Gender Bias: Use Your Power to Your Advantage
Website Redesign (How to Plan for Success and avoid Pitfalls)
3:15 PM - 4:15 PM
Becoming Comfortable with Being Uncomfortable
Biocontrol Agents and Compatibility
Ronald Valentin Director at BioWorks, Inc.
4:30 PM - 5:30 PM
Becoming a More Powerful Communicator
Leslie Halleck Consulting at Halleck Horticultural
Building and Marketing a Profitable Outdoor/Container/Streetscapes Rotation Program
Matt Nelson National Interiorscape Network
Economics of Using PGRs in Landscape on Shrubs
Ariana Torres Horticulture at Purdue University
Growing an Integrated Marketing Plan to Maximize Your Budget
Shannon Rodocker, President/CEO Remember Marketing
Instagram Masterclass: How to Maximize the Use of Instagram as a Powerful Sales, Marketing, and Customer Relationship Tool
Laura Caldie / Nicole Castellano Maypop Coffee & Garden Shop
Light It Up. Black It Out.
Colin Brice Robert Hanifin
Nursery Swap Shop
Arthur Parkerson Jake Pierson
4:45 PM - 5:45 PM
Biocontrols: Q & A with an Expert Panel
Matt Foertmeyer, Moderator Michael Brownbridge John Sanderson Ronald Valentin Suzanne Wainwright-Evans
Building the Superpower of Resilience to Better Manage Stress
Franklin Park Conservatory Tour
Are We Making Progress Toward Closing the Workforce Gap in Horticulture? An Update From Seed Your Future
Anna Ball Cole Mangum Jazmin Albarran
Doubling Your Average Ticket Through Design-Driven Sales
Patrick Cullina Horticultural Design & Consulting
Estimating: Stop Guessing and Start Measuring
Jason Cromley Owner, Hidden Creek Landscaping
Exotic Ambrosia Beetles as Destructive Insects in Tree Orchards and Nurseries
Christopher M. Ranger Entomologist USDA-Agricultural
Finding Profitability in Container Design
Cindy Funes Garden Revelry
Living Walls 101: The In's and Out's of Living Wall Systems
Jean-Pierre Sijmons Director, G-Sky Plant Systems
Mind the Gap
Becky Paxton Katie Dubow
8:15 AM - 9:15 AM
Basic Financials 101
Tom Shay Principal at Profits Plus Solutions
LED Lighting for Propagation
Will Healy Research Manager at Ball Horticultural
Rethinking How and What You Mix to Engineer More Profitable Substrates
How to successfully integrate sustainable containers into the market: An overview of growing practices, marketing and profitability
Bryce Anderson Christopher BeytesKorey MenschMark Yelanich
Living Walls 201: Plant Selection and Care
Elliott Bennett President/Owner at I-Plants Magazine
Load Consolidation Program that Helps Growers and Retailers
Gary Cortes AJ Lambert
Looking Ahead to Make Your Company Attractive to the Next Wave of Employees – A Panel Discussion with This Year’s HortScholars
Jazmin Albarran Executive Director Seed Your Future
Mycorrhizae and Other Biostimulants: Optimizing Efficacy for Greenhouse Crops
Michelle Jones, Moderator Michael Brownbridge Troy Buechel Blair Busenbark Matthew Krause
The Basics of Facebook for Business
Shannon Rodocker President/CEO Remember Marketing
Tune into Green Infrastructure Through the Power of Plants
Steve Castorani President/CFO North Creek Nurseries
Pricing Strategies
Success with Cuttings: From Arrival to Stage 4 of Propagation
Todd Cavins & Nathan Jahnke Ball Horticultural
10:10 AM - 10:55 AM
Advanced Concepts in Managing Container Substrates Before and During Production
James Altland USDA-ARS Application Research
A Blueprint for Successful Trialing of Container Media
Paul Karlovich Sun Gro Horticulture
Container Design With a Twist
Brian Wildeman Owner at Wilde Horticulture
Horticulture Therapy: When Did My Plant Become a Therapist?
Hannah Berisford Manager eMerge Greenhouse
How to Communicate Your Green Values to Your Consumers
Clint Albin Bridget Behe Maria Zampini
Living Walls 301 - Pricing and Successful Installation of Living Walls
Jean-Pierre Sijmons G-Sky Plant Systems
Utilizing IP Rights to Achieve Maximum Value From a Breeding Program
Travis Bliss & Stephany Small Panitch Schwarze Belisario & Nadel
How To Get More From Your Investment
Tom Shay Principal, Profits Plus Solutions